Tenor, the maker of GIF Keyboard, thinks advertisers will pay big bucks for video loops that capture consumers' emotions. Inc. Power Partner Awards Deadline This Friday, July 25!

Tenor claimed that it was able to drive more than 100 million views for GIFs made from the movie. Tenor sees this kind of thing as untapped potential for marketers.

According to Tenor, a massive 300 million Tenor users search for GIFs 12 billion times every month, and its partners include the likes of WhatsApp, Facebook, Twitter, and Google.

Google has acquired the GIF platform Tenor for Android, iOS, and desktop, the company announced. Tenor is going to help Google bring up GIFs inside Google images and other services like Gboard ...