The new flavor launch follows the breakout success of last summer’s Powerade SOUR innovation— bringing even bolder flavors ...

The new POWERADE XTRA SOUR comes in three flavors: Cherry Kicker, Grape Shocker, and Peach Pucker. These limited-time, summer only flavors are sold in 28 oz bottles.

Powerade's Xtra Sour sports drinks, Della Vite's new canned spritzes, Savage Rabbit vodka, Arizona Tea's Watermelon ...

Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a ...

Powerade was created in 1988 and is the No. 3 sports drink across the United States. The 50% more campaign coincides with the brand announcing a new tasting formula that's noted as having 50% more ...

Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical campaign planned ahead. Morant's campaign is expected to ...

Dallas-native Sha'Carri Richardson headlines new POWERADE ad The sports drink company, which is an official Olympic sponor, has made the Carter High School alum one of their spokespeople ahead of ...

Coca-Cola launched Powerade in the 1980s to compete with Gatorade, but Coke's version never caught up. Meanwhile, Gatorade became associated with winning, as successful coaches are traditionally ...