Powerade will need more than just a new look and formula. The brand will get more investment and more innovation in the coming years, said Muyshondt, who would not share specifics, but did say ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration embraces a bold pucker with POWERADE XTRA SOUR. In a quest to become ...

Powerade, a Coca-Cola-owned sports beverage, has unveiled a global campaign featuring gymnast Simone Biles that is focused around supporting athletes’ mental and physical well-being, per a press ...

Powerade has signed a multiyear endorsement deal with NBA star Ja Morant to be its new face as the sports-drink label undergoes a comprehensive overhaul under new management. As part of the ...

The new POWERADE XTRA SOUR comes in three flavors: Cherry Kicker, Grape Shocker, and Peach Pucker. These limited-time, summer only flavors are sold in 28 oz bottles.