While Emme is the first plus-size doll, she’s not the first doll to challenge Barbie. Another line, Get Real Girl dolls ($19.99 at toysrus.com and kbtoys.com), is prepared for adventure.

Plus size model Ashley Graham debuted the new Barbie doll make in her likeness - and made by her rules. She posted a picture on Instagram saying: "Thighs touching, round hips, arms and tummy!!

Additional Barbie dolls from other ethnic groups were released over the following years. In 1997, Mattel widened the doll's waist to fit more realistic, contemporary fashions. Plus-size or obese?