Malaysia’s first national carmaker Proton has formally launched a new brand, e.MAS, to help drive its electrification strategy in its home market. The automaker said e.Mas, an acronym for ...

In Malaysia, Proton sells four models based on Geely vehicles – the X50, X70, X90 and S70. This alongside three models from its pre-Geely days, the Saga, Persona and Iriz.