Like Zorro and Robin Hood, each brand needs a suitable combination of archetypes to build its narrative world . If you only use one, it will probably end up being the category in which the brand ...

The takeaway? Robinhood has severely damaged its brand. More than half (56%) of Robinhood account holders are considering leaving the platform as a result of the fiasco.

J. M. Smucker Company announced a recall on specific lots of Robin Hood brand flour. The news comes just weeks after General Mills pulled pounds of its Gold Medal brand all-purpose flour from ...