Value for money is the most important trend in watches at the moment, and recession-proof Rolex, despite having a banner year, is on board. The Rolex GMT-Master II, a hit when it was introduced in ...

Starting at 8:00 a.m. PST today, a 40 mm stainless-steel vintage 1968 Rolex GMT-Master 1675 Pepsi watch with a Jubilee bracelet will be auctioned on the site with an opening bid of $7,000.

The timepiece’s Jubilee five-piece links bracelet design – which made its first appearance on Rolex watches in 1945 – is considered to look a bit outdated by many younger people.

Rolex aficionados might point out that the Pepsi colorway — originally a defining feature on the original GMT from the ’50s — did make a return on a white gold model a couple years back. But the new ...