SEO can quickly get complicated as algorithms change and marketers try to stay up-to-date on new technologies and content trends. But the team at content marketing agency Optimist reminds us that ...

In that case, the user’s browser runs the JavaScript to get the rendered HTML, but still benefits from the advantages of client-side rendering, which often includes a perceived boost in speed.

You can use SEO to maximize your PPC campaigns — for example, a high-ranking page may do even better if you use it as part of PPC advertising, especially if the keyword has a low cost-per-click.

This will give you long-term benefits and is an investment in the future of your business. SEO can help your website rank higher in the search engine results pages (SERPs).

Don’t be dismayed. SEO has compounding benefits that will serve your brand – as long as your site can hold its rank. In less-competitive industries, this could last years.

For SEO professionals, these insights indicate several practical strategies to consider: Be precise when creating robots.txt directives, since Google has invested heavily in this protocol.