Jerry West, the basketball legend who led the Los Angeles Lakers to a championship in 1972 as a player, built the team’s “Showtime” and Kobe-Shaq-era dynasties as general manager and whose ...

Home Business Obituaries Jerry West Dies: Nicknamed “The Logo,” The NBA Legend Who Built Showtime-Era Lakers & Kobe-Shaq Dynasty Was 86 ...

David Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the obvious: Lakers legend Jerry West was the inspiration for the logo.

Lakers legend Jerry West was a hard man to please. As a player, he ranked — and still ranks — as one of the best ever to play in the NBA. That’s his silhouette you see on the NBA logo that ...

It was a spectacular basketball life for The Logo, even if the NBA has never officially admitted that’s West, and even though West himself was to the end uncomfortable with the connection.

How West became “The Logo” In 1969, the NBA commissioned a new logo for the league from designer Alan Siegel, who had famously overseen the design of Major League Baseball’s logo.

Jerry West is an absolute NBA legend, from his accomplishments as a player (he's one of the all-time greatest point guards) to what he did as the member of a bunch of front offices -- he helped ...

No one knows for sure who the NBA logo is based on, but everyone knows it’s Jerry West. If the league is still around in 100 or 1,000 years, it should always be Jerry West. He was that good.

As an exec Jerry West won 5 rings in the 80s. I grew up IDOLIZING those teams (especially Magic) and of course, the man behind the Showtime Lakers. Those teams inspired me to become a sports reporter.

Jerry West, the iconic Los Angeles Lakers guard who inspired the NBA’s silhouetted logo and later built one of basketball’s greatest dynasties, has died. He was 86 years old.

Lakers legend Jerry West was a hard man to please. As a player, he ranked — and still ranks — as one of the best ever to play in the NBA. That’s his silhouette you see on the NBA logo that ...