Pantone has launched a new color inspired by the steady flow of menstruation. Its new red shade, aptly named "Period," is aimed at breaking the stigma surrounding people who menstruate.

"Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future." "An unconventional shade for an unconventional time" ...

PANTONE 18-1750 Viva Magenta, a vibrant and nuanced shade of crimson red, is a study in balances: drawing on both warm and cool tones, the color’s origins are grounded in nature with an ...

PANTONE 18-1750 Viva Magenta, a vibrant and nuanced shade of crimson red, is a study in balances: drawing on both warm and cool tones, the color’s origins are grounded in nature with an ...

Her Red Carpet Style Suggests Yes! Longoria wore a Stella McCartney gown in a similar hue to the Pantone 2024 Color of the Year just days before the shade was announced ...

Pantone's Color of the Year is here, and it's making a bold statement as we round the corner into 2023. Viva Magenta 18-1750 was selected this year, as "a new animated red that revels in pure joy ...

While many paint brands have chosen various shades of blue as their 2024 color of the year, Pantone has strayed from the pack. The company just announced PANTONE 13-1023 Peach Fuzz —a gentle ...

Pantone announces 2025 color of the year (no, it's not Brat green) In a harsh departure from the "dopamine brights" that ruled some of pop culture, "Mocha Mousse" offers a more demure ...

"Pantone’s Color of The Year, Viva Magenta 18-1750, vibrates with vim and vigor," reads a description on Pantone's website. "It is a shade rooted in nature descending from the red family and ...