Authentic bought Reebok for 2.1 billion euros from Adidas in August 2022. “Looking back on my career with Reebok and in basketball, this appointment means everything to me,” O’Neal told WWD.

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson's signature shoes, The Question and The Answer, were some of the top sellers ...

advertisement 06-14-2024 DESIGN Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA Women’s basketball is the new brand battleground for sneakers.

Both O'Neal and Iverson had previous ties to Reebok when they were players. O'Neal has a history with Reebok, launching the company's first signature shoe, the Shaq Attaq Series, in 1992.

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson’s signature shoes, The Question and The Answer, were some of the top ...

But Reebok’s cultural momentum began to fade after Nike doubled down on star power with Michael Jordan, Kobe Bryant and LeBron James. Adidas bought the company for $3.8 billion in 2006, aiming ...

He signed with Reebok in 1992 and made the brand popular with his first signature shoe, called the Shaq Attaq. Iverson’s signature shoes, The Question and The Answer, were some of the top ...

Adidas bought the company for $3.8 billion in 2006, aiming to better compete with Nike on a global scale. Instead, Reebok struggled to find its footing, gradually losing its identity in both ...