With new colors like black cherry to soft mauve, the best-selling balm is back in a big way. ... it's the perfect blush for a glowy, dewy look." $20. Kylie Cosmetics.

A former editor wrote in her review that the blush offered her a smooth application and a flush of color that was oh-so flattering. I tried “Sleepy Girl,” a soft mauve shade that complemented ...

I'm showing how the Rare Beauty Soft Pinch Tinted Lip Oil really does what it claims—leaving a pretty nude mauve tint even ...

The blush should be soft and buildable—not heavy or cakey,” she adds. Martyna recommends applying the Armani Luminous Cheek Tint, which is a liquid formula that comes in two finishes: satin ...

Currently available in four flattering shades — Soft Mauve, Blush Dreams, Rosewood Nights, and Pink Cloud — the sleek, non-sticky formula provides decadent moisture, stunning color payoff, and ...

Rare Beauty's Soft Pinch Liquid Blush is flourishing in sales, according to Bloomberg. By Latifah Muhammad All products and services featured are independently chosen by editors. However ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the ...

You can’t go wrong with this mauve blush color, which gives a natural, barely-there cheek tint and lip tint, and also happens to very easily fit in even the smallest of purses. $34, shop now ...

Rare Beauty's iconic Soft Pinch Liquid Blush has gone viral with good reason. One ELLE editor reveals why it's unlike any other blush on the market and how to shop it for Black Friday ...