In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

Country singer Gary Allan honed his style playing punk rock and George Jones covers as a kid in California, and all that history shows up in his songs. Allan is at the Hard Rock Rocksino on Friday ...

Building soulful brands emerges as a compelling north star in this landscape—while not a panacea, it anchors decision-making in the brand's authentic DNA and values, offering a more straightforward ...

It’s consistent with Chicken Soup for the Soul brand. People buy it because they want the best for their pets. Similarly with books: 80% of the books are bought for someone else.

The soul of a brand has two dimensions: First, the emotional essence or connecting point of a brand – the values, purpose, authenticity, and relevance to clients/customers.

Brand Insider Summit: Retail March 19-22, 2025 , Scottsdale, AZ Awards ...

Chef Marcus Samuelsson brings his soulful brand of comfort food and culture to Miami. Created along with developers Michael Simkins and Grove Bay Hospitality Group, Red Rooster Overtown includes ...

True to her word, the 16-track LP illustrates Becky's return to the soulful brand of regional Mexican that colored "Esquinas" with cutting lyricism and an evocative sound that ranges from angsty ...