Smart wrote about the COVID-19 pandemic, including testing positive for coronavirus, how he spent his newfound downtime in the NBA bubble and the social unrest felt across the nation in wake of ...

True word nerds love to chart the evolution of language, and aren’t pedants obsessed with reinforcing the so-called rules. Because rules change. Get with the times.

Smart leaders build that into the experience. They create social currency, tie their brand to real-life habits, and use emotion to turn ideas into stories. Word-of-mouth isn’t magic.