While hard seltzers have seen a decline in the U.S., the RTD category has continued to gain share in the total alcoholic beverage market. Smirnoff Ice, which is available in over 140 countries ...

“We’ve also technically been in the RTD space for years,” Crew continues. “Smirnoff Ice is over 20 years old. Even that brand has grown 17% this year—it’s a really strong category for ...

To support Diageo North America’s growth strategy in the Ready-to-Drink (RTD) category, the company announced plans to expand its manufacturing footpr ...

Category – RTD, vodka-based 4.5% abv; Available – From next month; Location – The UK, available in the off-premise channel; Price – SRP of GBP1.95 (US$2.56) per 25cl can; Diageo has extended the RTD ...

Notably, the RTD category is expected to become the second-largest beverage alcohol category in the United States, ... along with Smirnoff seltzers in the Hard Seltzer category. Additionally, ...

Kenya Breweries Limited (KBL) has launched a new Ready to Drink (RTD) alcoholic beverage under the Smirnoff flagship brand, extending its category offering for the fast-growing consumer segment.

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JOHANNESBURG - South African Breweries (SAB) is a step closer to acquiring the Smirnoff ready-to-drink (RTD) range of products, mostly ciders and mixes, after the Competition Commission yesterday ...