In today’s volatile chemical industry, complexity can paralyze planning. Evonik Oxeno faced this head-on and made a decisive ...

The importance of strategic planning is a lesson that’s reiterated in business schools and boardrooms globally. The message is clear: Have no strategic plan in place, and you’re putting your ...

The strategic planning process is iterative and should foster collaboration among the CEO, executives and managers. Ultimately, this aligns the company with the next year's strategy and empowers ...

SEO (or any marketing) needs to deliver results. However, when SEO is approached without clear distinctions between goals, strategy, and planning, efforts become reactive rather than proactive.