St. Louis Blues 'STL' logo from Winter Classic should be here to stay forever. Story by Dominic Genetti, Staff writer • 3mo. I ’ve always been a sports guy.

This logo stands for creativity, this logo invokes pride, it salutes St. Louis' impact on music tipping a cap to W.C. Handy, Scott Joplin, Miles Davis, Ike and Tina Turner, Chuck Berry and a ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

With the end of the 2019 season and this week’s rollout of the 2020 season, the Cardinals officially have a new look to their STL logo. It’s the most significant, standardized change to the ...