WAYNE, NJ – October 2, 2018 – Geoffrey, LLC, Toys “R” Us, Inc.’s intellectual property holding company subsidiary, announced today that it is moving forward with a plan for substantially ...

It also owns the Toys R Us and Babies R Us names in all countries except for Canada, and baby and gift registries operated by the former company. The Geoffrey LLC plan is subject to final approval ...

Toys R Us cited $7.9 billion in debt against $6.6 billion in assets when it filed for bankruptcy last year. In March, the company said it would shutter all 800 of its U.S. stores.

Brick and mortar Toys "R" Us stores might be dead, but Geoffrey the Giraffe lives on. This month, Geoffrey's Toy Boxes displays will appear in 600 Kroger Family of Stores, a chain of grocery and ...

The Geoffrey-themed products are targeted to Millennials as well as older customers who grew up with Toys "R" Us and have fond memories of the giraffe. That will carry through to the social media ...

Toys R Us cited $7.9 billion in debt against $6.6 billion in assets when it filed for bankruptcy last year. In March, the company said it would shutter all 800 of its U.S. stores.

Toys R Us Studios recently dropped the first episodes of Geoffrey’s World Tour, short films about Geoffrey visiting 10 cities, on YouTube, and it already has its first deal with an entertainment ...

Toys R Us cited $7.9 billion in debt against $6.6 billion in assets when it filed for bankruptcy last year. In March, the company said it would shutter all 800 of its U.S. stores.

A month later, Kroger announced it would partner with Geoffrey, the subsidiary for Toys R Us intellectual property, to bring pop-up toy shops to 600 of its stores through the holidays.

Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of Geoffrey’s Hot Toy List for 2024, featuring the hottest toys for every ...

Geoffrey the Giraffe reached celebrity status in 1973, when he appeared in a Toys R Us commercial. (Toys R Us) "Geoffrey being here just reminded us about how much money they still owe everybody ...

Featured pricing is subject to change. Nostalgia meets holiday shopping this year with Macy’s and Toys “R” Us unveiling their Hot Toy List for 2023 — yes, you read that correctly.