SIOUX FALLS, S.D. (USF) — University of Sioux Falls Athletics is officially launching a new era with the reveal of a modernized logo and fresh brand identity—a powerful tribute to its hometown ...

There is also new typography, wordmarks and patterns. The new logo places a spotlight on the “SF," which proudly reflects USF’s roots as Sioux Falls’ team, according to a release.

SIOUX FALLS S.D. (KELO) — The University of Sioux Falls is launched a new logo. The look was developed by Mongoose Sports out of Erie, Colorado, and includes a new primary “USF” and cougar ...