And despite doing well, Ulta isn’t sticking to its script. Instead, the retailer is innovating on its strategy for reaching customers with a new store layout.

Ulta’s New Store Layout Image Credit: Courtesy Full store view with new fixtures. Ulta’s New Store Layout Image Credit: Courtesy Cue the New Ulta’s New Store Layout ...

Ulta’s current layout is organized by price point, with prestige makeup and skincare on one side of the store, and mass makeup and skincare on the other. Fragrance is in the middle of stores ...

This time around, Editor-in-Chief Nigel Maynard caught up with Monica Arnaudo, chief merchandising officer at Ulta Beauty, to get a look at the retailer’s new store layout, which focuses on ...

Ulta Beauty's new store layout showcases inspirational moments, new products and a unique view on ... More Courtesy Ulta Beauty Ulta Beauty continues to expand its footprint in the U.S. market ...

Ulta has unveiled its new store format that it will apply to more than 40 stores this year. According to WWD, Ulta’s new store format will create a shopping environment that is easier for consumers to ...

DSN caught up with Monica Arnaudo, chief merchandising officer at Ulta Beauty, to get a look at the retailer’s new store layout. A new entry into DSN’s Inside Beauty video series has made its ...