BBC Studios expands multi-territory licensing deal with VTech to produce interactive electronic roleplay toys for Bluey. Our growing partnership with VTech symbolises a significant extension of ...

BBC Studios has agreed a multi-territory licensing deal with VTech to produce electronic role play toys, further expanding its global licensing portfolio for the multi-award-winning Bluey.

This replica of Bluey’s keytar created by VTech is a favorite for any budding musician. Its listed retail price is $24.99, though at the time of writing, it’s only $20.99 on Amazon. Coming ...

In the US, Bluey is the number one new license in the super plush category, and was the number two top new growth property in 2020 for the total toy industry. Across Disney Junior and Disney ...