LOUISVILLE, Ky. — The dripping red wax seal on a bottle of Maker’s Mark is not only distinctive, it’s now exclusive legal property of the bourbon company. A federal judge on Frida… ...

Maker's Mark, bottled in Loretto in central Kentucky, sued over the seal in 2003, claiming it violated the long-standing trademark. Cuervo dropped the dripping wax seal five years ago.

This iconic red wax seal, which Maker's Mark Distillery trademarked in 1985, is so closely associated with Maker's Mark bourbon that Maker's Mark Distillery won a court case in 2012 against Diageo ...

The answer to the latter question is simple — the manufacturer's decision to seal every bottle with red wax is a marketing tactic. Maker's Mark even trademarked its red wax seal in 1985.

On Wednesday, May 9, 2012, The 6th U.S. Circuit Court of Appeals court says a liquor bottle with a red dripping wax seal by any name other than Maker's Mark would be illegal.

On this episode of Dan Does, host Daniel Geneen heads to Loretto, Kentucky to tour the Maker’s Mark distillery and see how the company has kept its product smooth, sippable, and consistent for ...