The ultra-white paint reflects up to 98.1% of sunlight; compare that to similar paints on the market, which reflect 80-90% of sunlight.

Potential buyers are no longer looking for solely white walls. According to new data from Zillow, people are wanting homes ...

This paint could effectively be an alternative to air conditioners in some places. The white paint reflects 98.1 percent of solar radiation as it emits infrared heat, according to Purdue.

The ultra-white paint reflects up to 98.1 percent of sunlight, compared to other commercial white paints on the market that absorb 10 to 20 percent of sunlight, Ruan says.

Steer Clear Of Pure Bright White Paint For Your Living Room You might think that choosing a bright white paint for your living room will make the furniture, décor, and other aspects really stand out.

Extremely white walls, when paired with typical kitchen lighting, can create an uncomfortable glare. “Natural light is a double-edged sword in white kitchens,” warns Lindsay Olson of Lulu Designs.

These changes to the recipe resulted in a super white paint with significantly improved cooling capabilities, so much so that it was shown to reflect up to 98 percent of incoming radiation during ...

Making this paint really reflective, however, also made it really white, according to Purdue University. The paint reflects 98.1% of solar radiation while also emitting infrared heat.

"This white paint keeps surfaces cooler than surroundings, even under direct sunlight." ScienceDaily. ScienceDaily, 21 October 2020. <www.sciencedaily.com / releases / 2020 / 10 / 201021112358.htm>.

While the paint is officially the world’s whitest, it isn’t blindingly so because it scatters light, Dr. Ruan said. It doesn’t look all that different from white paint from the hardware store.