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A prominent Ohio farmer whose image was used in a popular social media meme touting the value of “hard work” has died after he was injured in a vehicle crash in Illinois.

David Brandt, the Ohio farmer who became a viral meme after espousing the virtues of “honest work,” is dead at 76 after getting injured in a car crash in Illinois last week.

Ohio farmer Dave Brandt, who became an internet meme in the 2010s reflecting hard work and Midwestern values, died Saturday from a heart attack he suffered in a car accident Thursday in Illinois.

David Brandt, who died last week, was an Ohio farmer known for his pioneering work in no-till farming. But social media users knew him better as the overall-clad farmer from the "honest work" meme.