The fashion cycle is often about more than just looks, and designers must understand how to capitalize on the underlying ...

They revived four subcultures: Y2K, indie sleaze, old money, and twee. Nostalgia fashion is now shaping consumer behavior, as brands and shoppers cater to Gen Z trends.

The obvious place to look for Y2K’s follow-up would be the years that followed, aka 2006 and on. Boho (the more-is-more statement-necklace look pioneered by Rachel Zoe) comes to mind, as do ...

NEW ALBANY, Ohio (WKRC) - Hollister Co. celebrated its 25th anniversary with the opening of its Y2K vault and the relaunch of the brand's most iconic fashions.

The butterfly, as a wider motif in fashion, was also a Y2K staple — beloved by stars like Christina Aguilera and Paris Hilton. In the case of Coachella 2025, the aughts are the style blueprint.

But when done right, a strategic Y2K piece can infuse your look with fabulous flair. The trend is certainly not for minimalists, so just remember it’s not to be taken too seriously.

Whether they're recreating famous looks from Friends (1994), Buffy The Vampire Slayer (1997) or Gossip Girl (2007), these young TikTok creators are absolutely obsessed with Y2K-adjacent fashion.