Adidas looks to repurpose Yeezy merchandise amid financial blow Retail experts say Yeezys will be particularly difficult to resell given their distinct design and damaged reputation. But not doing ...

Topline. The sale of Yeezy merchandise generated around $437 million (€400 million) in revenue for Adidas in the second quarter of 2023, according to the company’s latest earnings report, as ...

Adidas could be forced to burn as much as $500 million worth of Yeezy sneakers after hastily cutting ties with rapper Kanye West last year over anti-Semitic remarks.. The German sportswear giant ...

TJX will no longer sell Yeezy apparel, the company said Wednesday. Getty Images. The backlash against West, who legally changed his name to Ye, hit a crescendo on Tuesday when Adidas ended its 10 ...

Yeezy merchandise has no place to go. Retailers are dumping it, resellers are blocking new product listings associated with Ye, the artist and designer who legally changed his name from Kanye West ...

Demand for Yeezy brand shoes is rising among sneakerheads after Adidas pulled the plug this week on its commercial partnership with Ye, the rapper better known as Kanye West, over his antisemitic ...

Yeezy accounted for about 10% of the company's annual revenue, while Adidas said that terminating its deal with Ye will put a $246 million hit in its bottom line this year alone.

Early rumors pegged Kanye West's next model with adidas as being the 550, but new information has surfaced that has that model being called the "650" instead. ... "Yeezy Boost 650.