The drink was advertised as a beer alternative to young people, and became a massive hit, selling 1.3 million barrels in 1994. Zima's once massive popularity waned through the 90s and early 2000s ...

Long before the term "hard seltzer" existed, Coors introduced Zima Clearmalt in 1993. Zima was marketed as a clear, malt-based alternative to beer, and is often regarded as the beverage that paved ...

Get ready, America. MillerCoors is bringing back the infamous malt drink Zima for a limited release beginning 4th of July weekend, according to TODAY'S TMJ4 partner the Milwaukee Business Journal.