Create a few different company logo ideas or ask your logo designer to do so. This way, you can compare them and choose the one you think best represents your business.

Great logos help to build and maintain instant brand recognition and consumer awareness by visually linking the logo to the business, product or service it represents. If you have a creative flair ...

1. Start With Your Business Plan Many entrepreneurs fall into the trap of working on (and wasting lots of time on) the logo and branding first, which just delays the “real work” of planning ...

The key to a great logo is to create something that is timeless. In 15 years from now, your logo should be able to not look antiquated. Try not to use the same graphic ideas as everyone else ...

HotelTonight's logo is both an H and a bed. Frontback Great designers are highly coveted in the startup scene. Which companies have the best logos? We found a few that are simple and intuitive.

The tool caps free logo designs to a low-res 300px file that needs copyright attribution. For high-resolution files and more creative options, there are two one-off purchases, depending on what ...

Antonios Stamatogiannakis Antonios Stamatogiannakisis an Assistant Professor of Marketing at IE Business School – IE University (Spain). He studies visual marketing, branding, and consumer ...

What Is a Company Logo?. Many small business owners spend weeks coming up with a business plan and days inventing the perfect company name, but another key element in marketing your brand is your ...