Social Media Designs

This is a selection of graphics I designed through STN Digital for the Green Bay Packers in the 2021 and 2022 seasons. Some of these were done live during the games and some were celebratory designs done either before or after the games to hype up the fanbase.

“BIG PLAY” GRAPHICS

These are “Big Play” graphics I created for the Packers to post when something “huge” happens in a game. This varied from field goals to fumble recoveries. I had to keep in mind that these designs would be passed off to a motion designer and could only incorporate text along with the design elements from the Packers 2022 season branding. These were a fun challenge to make these all different, while using the same elements, and allowing for them to be easily edited to add motion.

Social Media Templates

STN Digital reached out to me to take on creating some templates for the Green Bay Packers for the 2022 Season. These graphics needed to match the branding for the 2022 season and had to be easily editable for other graphic designers to use since I would not be the one editing them each week. These designs used a lot of color splashes as well as x and o patterns based around the branding.

Green Bay Packers NFL Top 100 2020

I was approached by STN Digital to assist in creating graphics for the Green Bay Packers to honor their 6 players who are on the NFL Top 100 list. This list is voted on by the players and is a yearly honor to be included.

This year six players were honored including Aaron Rodgers, Aaron Jones, Davante Adams, David Bakhtiari, Preston Smith, and Za’Darius Smith. These graphics needed to match the specific branding for the season that the Packers were using. I opted to make the backgrounds bright yellow so they would contrast with the green that usually dominated their timeline. This would ensure that they would be easy to spot while scrolling aimlessly on their feed. I also wanted to make sure the ranking was dominant in the graphics so I placed each player in front of the large number of their rankings.

These graphics were posted on the Packers social media pages which garnered 376,800+ likes and 3,400+ comments on Instagram and 19,500+ Likes and +3,250 retweets on Twitter.