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The business tips your clients can't give you.
Real advice on pricing, client acquisition, live session delivery, and getting paid — for independent PTs building a live online coaching business.
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I Broke My Back at 19. Then I Became a Personal Trainer for 27 Years. Here's What I Wish I'd Done Sooner.
Personal trainer for 27 years — from a wheelchair. Matt Anderson's story, and what he'd tell anyone who thinks their situation is too complicated to train.
Personal Trainer Consultation Form: What to Ask Before Session One
A good intake form sets the tone for the whole client relationship. This guide covers what to include in your personal trainer consultation form — and what to leave out.
AI fitness coaching is unsafe 36% of the time. We measured it.
Across 120 fitness programmes generated by four OpenAI models for 15 realistic client scenarios, raw AI served 43 plans (36%) containing prescriptions that violated published clinical guidance — 207 violations in total. A governance layer running the same models cut both numbers by 86%.
How to Build a Referral System for Your Personal Training Business
Referrals are the most reliable way to get personal training clients — but most trainers leave them to chance. This guide shows you how to build a simple system that works consistently.
How to Use AI Tools in Your Personal Training Business
From writing client emails to planning content, AI can save you real time as a solo trainer. This guide shows you what tools to use and how to get started without the faff.
Social Media for Personal Trainers: What to Post When You Have No Time
You don't need to post every day to get clients from social media. This guide shows you what to post as a personal trainer and how to keep it manageable.
What Should Be in Your Personal Trainer Contract
A clear contract protects you and sets expectations for the client. This guide explains the key clauses every personal trainer contract should include before you sign a new client.
How to Choose a Personal Training Business Name Clients Remember
Your business name shapes how potential clients perceive you before they ever meet you. This guide walks you through naming your PT business with purpose, not guesswork.
How to Choose a Personal Training Niche That Suits You and Sells
Specialising makes it easier to market yourself and charge more. This guide walks you through how to pick a niche that fits your background and has enough demand.