Resources

We Studied the Creative and Media Factors That Drive Super Bowl Ad Performance — Here’s What We Learned

EDO Team — Thu, 10 Sep 2026 17:56:25 GMT

Another NFL season is underway, and the Super Bowl is already on the horizon. For brands, that means another shot at the most expensive 30 seconds in advertising. With so much on the line, you simply can’t leave your Big Game performance to chance.

College Football Week 0: The Brands Starting the Season on a Hot Streak

EDO Team — Thu, 10 Sep 2026 16:00:00 GMT

While most NCAA Division 1 college football teams started the season over Labor Day weekend, a small subset kicked off a week prior. This early slate of 10 games, dubbed "Week 0," gave advertisers an opportunity to get ahead of the chains in engaging college football's large, locked-in audience.

What Actually Works in NFL Sponsorships

EDO Team — Mon, 07 Sep 2026 13:30:00 GMT

Inside the NFL's Most Effective Sponsorships

"Always Sunny" Keeps Shining for Advertisers

EDO Team — Fri, 04 Sep 2026 13:30:00 GMT

Now in its 18th season — a record for American live-action sitcoms — It's Always Sunny in Philadelphia pulls in a relatively modest yet loyal audience. As the gang airs its latest antics, a wide range of brands is connecting with the show’s engaged viewership.

The NFL is Back: Here’s What Worked for Advertisers Last Season.

EDO Team — Thu, 03 Sep 2026 13:30:02 GMT

The 2026-2027 NFL season kicks off with a rare Wednesday night opener next week, featuring a Super Bowl rematch between the Seahawks and Patriots. In addition to the league looking to pick up where it left off with blockbuster ratings, brands also seem poised to capitalize on the NFL's massive ad impact and effectiveness.

The NFL's Real Scoreboard Runs on Outcomes

Kevin Krim — Wed, 02 Sep 2026 18:25:57 GMT

With the NFL kicking off next week, many marketers are asking a familiar question: does this premium inventory really pay off?

NFL Ads Now Deliver 73x the Impact of Primetime, Up 15% Year Over Year in EDO’s 4th annual NFL TV Outcomes Report

EDO Team — Wed, 02 Sep 2026 12:47:27 GMT

In EDO’s latest NFL report, with an intro by Disney Advertising, the industry’s most trusted TV outcomes data shows Pharma dominated the league, AI brands made their big play, sponsor measurement at scale, and the average Super Bowl spot delivered 226% more engagement than the primetime benchmark.

Kickoff Winners: The Brands Who Drove Results at the 2026 NFL Hall of Fame Game

EDO Team — Tue, 18 Aug 2026 16:12:02 GMT

Each year, the Pro Football Hall of Fame Game kicks off the NFL's preseason in Canton, Ohio, played as part of the induction weekend for the league's newest Hall of Famers.

Making Waves: The Ads That Made Shark Week 2026

EDO Team — Tue, 11 Aug 2026 20:57:36 GMT

Shark Week 2026 pulled in a larger, more engaged audience than last year, and advertisers feasted.

Swish! The Brands Who Drove Results at the 2026 WNBA All-Star Game

EDO Team — Tue, 28 Jul 2026 23:55:17 GMT

The 2026 WNBA All-Star Game was a big night for the league — and for the brands advertising during it. EDO tracked every ad that aired during the broadcast, measuring the pivotal actions viewers took after each spot ran.