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    <title>Elmo Blog</title>
    <link>https://www.elmohq.com/blog</link>
    <description>Open-source answer engine optimization (AEO) platform: track how AI answers mention and cite your brand.</description>
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      <title>Do AI Engines Cite the Same Sources? Not Even Close</title>
      <link>https://www.elmohq.com/blog/do-ai-engines-cite-the-same-sources</link>
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      <pubDate>Wed, 23 Sep 2026 00:00:00 GMT</pubDate>
      <description>A new academic audit found Google and Baidu give near-identical answers while sharing 3% of their cited domains — and Google&apos;s own two AI surfaces agree even less. What that means for tracking one engine and extrapolating to the rest.</description>
    </item>
    <item>
      <title>Does AI-Written Content Get Cited by AI Search Engines?</title>
      <link>https://www.elmohq.com/blog/does-ai-written-content-get-cited</link>
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      <pubDate>Sun, 20 Sep 2026 00:00:00 GMT</pubDate>
      <description>Roughly half of new articles are AI-generated, yet AI-written pages earn a fraction of AI citations. Five datasets on the gap, why the headline numbers seem to contradict each other, and the threshold that actually matters.</description>
    </item>
    <item>
      <title>Who Should Own AI Visibility: A Dedicated Hire or Your SEO Team?</title>
      <link>https://www.elmohq.com/blog/who-should-own-ai-visibility</link>
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      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <description>One in five SEO job ads now asks for AI search, GEO, or AEO skills — but only 720 postings in a year put the discipline in the title. Three datasets on what companies are actually doing, and a decision rule for when the work justifies a headcount.</description>
    </item>
    <item>
      <title>How Many Websites Block AI Crawlers? Depends Which Web You Mean</title>
      <link>https://www.elmohq.com/blog/how-many-websites-block-ai-crawlers</link>
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      <pubDate>Sun, 13 Sep 2026 00:00:00 GMT</pubDate>
      <description>Published blocking rates run from 9% to 54% of sites, and the spread is mostly two dials: which slice of the web was sampled, and whether the bot blocked does search or training. Here&apos;s the reconciliation, and what blocking measurably costs.</description>
    </item>
    <item>
      <title>Do Press Releases Get Your Brand Into AI Answers?</title>
      <link>https://www.elmohq.com/blog/press-releases-ai-visibility</link>
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      <pubDate>Sat, 12 Sep 2026 00:00:00 GMT</pubDate>
      <description>One dataset says paid and advertorial content earns 0.3% of AI citations; another says a wire-distributed story reaches 9–20% of related answers. Both are right, and the difference is a decision rule about where PR budget goes.</description>
    </item>
    <item>
      <title>Why Do Two AI Visibility Tools Give Your Brand Different Scores?</title>
      <link>https://www.elmohq.com/blog/why-ai-visibility-scores-differ</link>
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      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <description>Same brand, same week, two tools, two very different AI visibility scores — and often neither is broken. A new preprint shows the prompt set and its weights define what the score measures, with a worked example swinging 31 points on weighting alone.</description>
    </item>
    <item>
      <title>Do AI Search Engines Fact-Check What They Read About Your Brand?</title>
      <link>https://www.elmohq.com/blog/ai-search-fact-checking</link>
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      <pubDate>Thu, 10 Sep 2026 00:00:00 GMT</pubDate>
      <description>A new 72,000-page benchmark fed fabricated brand claims to ten search agents: they endorsed the fake brands in 40–50% of exposed runs and verified suspicious evidence in about 2%. Corroboration, not truth, is what the agents check.</description>
    </item>
    <item>
      <title>Can a Content Score Predict Whether AI Will Cite You?</title>
      <link>https://www.elmohq.com/blog/can-content-scores-predict-ai-citations</link>
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      <pubDate>Wed, 09 Sep 2026 00:00:00 GMT</pubDate>
      <description>A new validation study re-measured the classic GEO effect sizes on ten modern engines and found they move citation on none. What an engine-free content score can and cannot tell you.</description>
    </item>
    <item>
      <title>Can Google Search Console Measure Your AI Visibility?</title>
      <link>https://www.elmohq.com/blog/search-console-ai-visibility</link>
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      <pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate>
      <description>Search Console&apos;s generative AI performance report is now live worldwide. It shows impressions in AI Overviews and AI Mode — and omits queries, clicks, and every other engine. Here&apos;s how to read it.</description>
    </item>
    <item>
      <title>Can You Trust AI Citations? A Third Don&apos;t Support the Claim</title>
      <link>https://www.elmohq.com/blog/can-you-trust-ai-citations</link>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <description>Two independent audits published the same day found 34.7% of Perplexity&apos;s citations don&apos;t back the sentence they&apos;re attached to, and a three-site network manufactured 215,128 buying guides AI cites. Here&apos;s what that does to citation counts as a KPI.</description>
    </item>
    <item>
      <title>Do GEO Tactics Stop Working When Everyone Uses Them?</title>
      <link>https://www.elmohq.com/blog/do-geo-tactics-stop-working</link>
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      <pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate>
      <description>Two simulations of GEO in a competitive market: fixed tactics lose their edge as adoption rises, and the ranking signal itself drifts away from quality as the pool optimizes.</description>
    </item>
    <item>
      <title>YouTube Is the Top-Cited Domain in Google&apos;s AI Answers. In ChatGPT It&apos;s 1%.</title>
      <link>https://www.elmohq.com/blog/youtube-ai-citations</link>
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      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <description>Six published figures for YouTube&apos;s presence in AI answers run from 0.99% to 23.3%, and every one of them is defensible. The spread is engines and denominators — and it decides whether video belongs in your AEO plan at all.</description>
    </item>
    <item>
      <title>OpenAI Licensing Deals Buy a 48% ChatGPT Citation Premium. Nobody Else&apos;s Do.</title>
      <link>https://www.elmohq.com/blog/openai-licensing-deals-chatgpt-citations</link>
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      <pubDate>Thu, 20 Aug 2026 00:00:00 GMT</pubDate>
      <description>A new 129-million-citation study finds publishers with OpenAI deals earn 48% more ChatGPT citations per page — while Google&apos;s and Perplexity&apos;s licensees get no home-platform edge at all.</description>
    </item>
    <item>
      <title>ChatGPT UI now cites Reddit the same amount as the OpenAI API</title>
      <link>https://www.elmohq.com/blog/chatgpt-ui-reddit-citations-api</link>
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      <pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate>
      <description>Reddit&apos;s share of citations in the ChatGPT UI fell by more than 90%. The surprising part is where it landed: near the level API web search was already returning.</description>
    </item>
    <item>
      <title>AEO vs SEO: What&apos;s the Difference?</title>
      <link>https://www.elmohq.com/blog/aeo-vs-seo</link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <description>Answer engine optimization (AEO) competes for citations inside AI answers. Search engine optimization (SEO) competes for clicks from ranked links. What transfers, what doesn&apos;t, and whether you need both in 2026.</description>
    </item>
    <item>
      <title>How Much of the Web Is GEO-Optimized? 9% Overall, 16% of Pages Touched This Year</title>
      <link>https://www.elmohq.com/blog/geo-detection</link>
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      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <description>A new CISPA study puts a number on GEO adoption for the first time: 8.9% of pages AI search retrieves are optimized, and detectors can now flag them — mostly.</description>
    </item>
    <item>
      <title>AI Visibility Reporting: What to Show Clients When Organic Traffic Drops</title>
      <link>https://www.elmohq.com/blog/ai-visibility-client-reporting</link>
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      <pubDate>Sun, 16 Aug 2026 00:00:00 GMT</pubDate>
      <description>42% of agencies now field &apos;why is organic traffic declining?&apos; Here&apos;s the AI visibility report that answers it, and where the popular playbook falls short.</description>
    </item>
    <item>
      <title>Citation Wars: The GEO Playbook Is Now the Attack Model</title>
      <link>https://www.elmohq.com/blog/citation-wars</link>
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      <pubDate>Thu, 13 Aug 2026 00:00:00 GMT</pubDate>
      <description>A CMU paper simulates what happens when everyone optimizes for AI citations: quality falls and filters fail. A second benchmark shows safety guardrails missing GEO-injected misinformation, and a third paper now cuts GEO&apos;s success rate from 50% to 6% — by treating the rewrite itself as the attack.</description>
    </item>
    <item>
      <title>The Best AI Content Writers for AEO</title>
      <link>https://www.elmohq.com/blog/best-ai-content-writers</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/best-ai-content-writers</guid>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <description>Evatype, Surfer SEO, KoalaWriter, Outrank, Byword, and AirOps compared on the thing that decides whether AI-written content gets cited: what tells it what to write about.</description>
    </item>
    <item>
      <title>Reddit Lost Its AI Citation Lead While Marketers Were Busy Gaming It</title>
      <link>https://www.elmohq.com/blog/reddit-ai-citations</link>
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      <pubDate>Sun, 09 Aug 2026 00:00:00 GMT</pubDate>
      <description>Reddit is still a top-cited domain, but it has slipped behind YouTube on the assistants, it barely registers in Google&apos;s AI Overviews, and in August 2026 its share of ChatGPT Search citations fell 86% in four days — with no confirmed cause.</description>
    </item>
    <item>
      <title>AI Traffic Converts Better Than Search. It&apos;s Also 0.2% of Your Visits.</title>
      <link>https://www.elmohq.com/blog/ai-referral-traffic-conversion</link>
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      <pubDate>Sat, 08 Aug 2026 00:00:00 GMT</pubDate>
      <description>Adobe measured AI-referred retail visitors converting 54% better than everyone else, and Shopify&apos;s AI-driven orders tripled. Contentsquare put AI at 0.2% of all sessions. Both are true, and together they change what you should be measuring.</description>
    </item>
    <item>
      <title>The Best LLM Scraping APIs, Compared</title>
      <link>https://www.elmohq.com/blog/best-llm-scraping-apis</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/best-llm-scraping-apis</guid>
      <pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate>
      <description>Cloro, BrightData, Oxylabs, Olostep, and DataForSEO compared on cost, coverage, and measured success rates from a tool that runs all five in production.</description>
    </item>
    <item>
      <title>What Metrics Matter for AI Search Visibility?</title>
      <link>https://www.elmohq.com/blog/iab-ai-visibility-metrics</link>
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      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <description>Which AI search visibility metrics actually matter, and when a number is solid enough to spend budget against — built on the IAB&apos;s 4 P&apos;s and its decision-grade criteria.</description>
    </item>
    <item>
      <title>Does Ranking in Google&apos;s Top 10 Get You Cited by AI?</title>
      <link>https://www.elmohq.com/blog/rankings-and-ai-citations</link>
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      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <description>Published estimates of the overlap between top-10 rankings and AI citations range from 12% to 93%. The spread is the finding: rank is neither necessary nor sufficient for citation.</description>
    </item>
    <item>
      <title>LinkedIn Is the #2 Most-Cited Domain in AI Search. Your Company Page Isn&apos;t Why.</title>
      <link>https://www.elmohq.com/blog/linkedin-ai-citations</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/linkedin-ai-citations</guid>
      <pubDate>Sun, 02 Aug 2026 00:00:00 GMT</pubDate>
      <description>Two 2026 studies put LinkedIn second only to Reddit or YouTube among cited domains — and most of those citations point at individual profiles, not brand pages. What that changes about who publishes.</description>
    </item>
    <item>
      <title>How Long Does It Take to Get Cited by AI?</title>
      <link>https://www.elmohq.com/blog/how-long-to-get-cited-by-ai</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/how-long-to-get-cited-by-ai</guid>
      <pubDate>Sat, 01 Aug 2026 00:00:00 GMT</pubDate>
      <description>Presence builds over weeks, not days, and the content AI cites is typically months old. Three 2026 datasets on the clock behind AI citations, and what it changes about your measurement window.</description>
    </item>
    <item>
      <title>Ghost Citations: When AI Cites You Without Naming You</title>
      <link>https://www.elmohq.com/blog/ghost-citations</link>
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      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <description>Semrush and Kevin Indig found 61.7% of brand appearances in AI answers were citations with no brand mention. Here&apos;s why citation and mention come apart, and how to fix each failure separately.</description>
    </item>
    <item>
      <title>Where AI Citations Come From (Mostly Not Your Site)</title>
      <link>https://www.elmohq.com/blog/where-ai-citations-come-from</link>
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      <pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate>
      <description>Across 25 million links cited by AI engines, 84% pointed at domains the brand doesn&apos;t own — but on the evaluation-stage prompts that decide shortlists, the ratio flips. Here&apos;s what that changes about where you spend your AEO effort.</description>
    </item>
    <item>
      <title>AI Overviews Now Appear in 43% of US Searches</title>
      <link>https://www.elmohq.com/blog/ai-overviews-share-of-searches</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/ai-overviews-share-of-searches</guid>
      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <description>New Similarweb data puts an AI Overview on more than 40% of US Google searches, up from 15% a year ago. Here&apos;s what that changes about measuring AI visibility.</description>
    </item>
    <item>
      <title>Multi-Turn AI Search: What Prompt Tracking Misses</title>
      <link>https://www.elmohq.com/blog/multi-turn-ai-search</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/multi-turn-ai-search</guid>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <description>New research finds the last prompt in an AI conversation carries about a third of what the user actually said. Here&apos;s what that means for measuring AI visibility.</description>
    </item>
    <item>
      <title>Microsoft Clarity AI Citations: What It Tracks (and What It Misses)</title>
      <link>https://www.elmohq.com/blog/microsoft-clarity-ai-citations</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/microsoft-clarity-ai-citations</guid>
      <pubDate>Sat, 25 Jul 2026 00:00:00 GMT</pubDate>
      <description>Clarity&apos;s Citation dashboard is free, first-party data on which of your pages AI answers cite. Here&apos;s what its metrics mean, what the new scrape-to-referral ratio tells you, and the one ecosystem it can see.</description>
    </item>
    <item>
      <title>Should You Opt Out of Google&apos;s AI Overviews?</title>
      <link>https://www.elmohq.com/blog/opt-out-google-ai-overviews</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/opt-out-google-ai-overviews</guid>
      <pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate>
      <description>Google now has a Search Console toggle that removes your site from AI Overviews and AI Mode without hurting your rankings. Here&apos;s who it&apos;s for, and why most brands shouldn&apos;t touch it.</description>
    </item>
    <item>
      <title>AI Share of Voice: Measuring Brand Presence in AI Search</title>
      <link>https://www.elmohq.com/blog/ai-share-of-voice</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/ai-share-of-voice</guid>
      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <description>AI share of voice measures how often answer engines mention your brand versus competitors. Learn the definition, how to calculate it, and how to improve it.</description>
    </item>
    <item>
      <title>The 12 Best AEO Tools &amp; Trackers for AI Search Visibility in 2026</title>
      <link>https://www.elmohq.com/blog/best-aeo-tools</link>
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      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <description>We compared 12 AEO tools and AEO tracking software on engine coverage, citation tracking, competitor benchmarking, and price. Open-source, self-serve, and enterprise options included.</description>
    </item>
    <item>
      <title>AI Visibility Software: The 14 Best Tools for 2026</title>
      <link>https://www.elmohq.com/blog/best-ai-visibility-tools</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/best-ai-visibility-tools</guid>
      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <description>Fourteen AI visibility software platforms compared on engine coverage, sample size, reproducibility, and export — the four things that decide whether the visibility numbers you get are trustworthy.</description>
    </item>
    <item>
      <title>Free AI Visibility Tools: How to Track Brand Mentions in ChatGPT for $0</title>
      <link>https://www.elmohq.com/blog/free-ai-visibility-tools</link>
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      <pubDate>Wed, 15 Jul 2026 00:00:00 GMT</pubDate>
      <description>Free tools to track brand mentions in ChatGPT, Gemini, Perplexity and Google AI Overviews. What open-source self-hosting, free tiers, graders and manual checks can and can&apos;t do.</description>
    </item>
    <item>
      <title>Citation Volatility: How Much Do the Sources AI Cites Change Over Time?</title>
      <link>https://www.elmohq.com/blog/citation-volatility</link>
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      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <description>We tracked a set of prompts to answer this question. Domains AI cites churn more than you&apos;d think, and how much depends on what you ask.</description>
    </item>
    <item>
      <title>Generative Engine Optimization Tools: The 9 Best GEO Platforms in 2026</title>
      <link>https://www.elmohq.com/blog/best-geo-tools</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/best-geo-tools</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <description>The best generative engine optimization tools in 2026, compared. Elmo, Profound, Peec AI, Scrunch and more GEO platforms rated on engine coverage, sampling, and price.</description>
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    <item>
      <title>GetCito vs Elmo</title>
      <link>https://www.elmohq.com/blog/getcito-vs-elmo</link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <description>GetCito is a fork of Elmo&apos;s codebase since July 10, 2026. Here is the comparison.</description>
    </item>
    <item>
      <title>Robots.txt and AI Crawlers: Is &apos;Disallow All&apos; Killing Your AI Traffic?</title>
      <link>https://www.elmohq.com/blog/robots-txt-ai-crawlers</link>
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      <pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate>
      <description>A leftover &apos;Disallow: /&apos; can hide your site from AI search. Here&apos;s which AI crawlers to allow, which to block, and how to check your robots.txt in minutes.</description>
    </item>
    <item>
      <title>Structured Data for AI Search: Schema &amp; llms.txt</title>
      <link>https://www.elmohq.com/blog/structured-data-for-ai-search</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/structured-data-for-ai-search</guid>
      <pubDate>Sun, 31 May 2026 00:00:00 GMT</pubDate>
      <description>How structured data helps AI engines understand and cite your content: a practical guide to schema markup and llms.txt for AEO.</description>
    </item>
    <item>
      <title>Do llms.txt files matter for AEO?</title>
      <link>https://www.elmohq.com/blog/do-llms-txt-files-matter-for-aeo</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/do-llms-txt-files-matter-for-aeo</guid>
      <pubDate>Sat, 30 May 2026 00:00:00 GMT</pubDate>
      <description>The llms.txt convention is often misunderstood due to minor nuances in how it&apos;s used by AI search. Learn how agentic search actually uses Markdown text.</description>
    </item>
    <item>
      <title>15 ChatGPT Prompts for SEO &amp; Marketing (Copy-Paste Library)</title>
      <link>https://www.elmohq.com/blog/chatgpt-prompts-for-seo</link>
      <guid isPermaLink="true">https://www.elmohq.com/blog/chatgpt-prompts-for-seo</guid>
      <pubDate>Fri, 29 May 2026 00:00:00 GMT</pubDate>
      <description>A library of copy-paste ChatGPT prompts for SEO and marketing: keyword research, content briefs, on-page, meta tags, and auditing your AI visibility.</description>
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    <item>
      <title>Competitor Analysis for AI Search</title>
      <link>https://www.elmohq.com/blog/ai-competitor-analysis</link>
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      <pubDate>Wed, 27 May 2026 00:00:00 GMT</pubDate>
      <description>AI competitor analysis benchmarks your brand against rivals in AI search: who gets cited, on which prompts. Here&apos;s how to run one, step by step.</description>
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    <item>
      <title>AI Sentiment Analysis for Brands</title>
      <link>https://www.elmohq.com/blog/ai-brand-sentiment</link>
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      <pubDate>Mon, 25 May 2026 00:00:00 GMT</pubDate>
      <description>AI brand sentiment is how AI engines characterize your brand, not just whether they mention you. Learn how to monitor and improve it.</description>
    </item>
    <item>
      <title>How Often Should You Run AEO Prompt Tracking?</title>
      <link>https://www.elmohq.com/blog/ai-prompt-tracking</link>
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      <pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate>
      <description>AI answers change run to run, so cadence decides whether your numbers mean anything. A concrete default for how often to run AEO prompt tracking, and when to deviate.</description>
    </item>
    <item>
      <title>AI Citations: What They Are &amp; How to Earn Them</title>
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      <pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate>
      <description>AI citations are the source links AI answers attribute information to. Learn how AI engines decide what to cite, and how to earn citations.</description>
    </item>
    <item>
      <title>AI for SEO: How to Use It, What It Breaks, and What Comes Next</title>
      <link>https://www.elmohq.com/blog/ai-for-seo</link>
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      <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
      <description>A practical guide to AI for SEO: which parts of the workflow AI genuinely speeds up, where it quietly costs you rankings, which AI SEO tools are worth paying for, and how AI search changes the job.</description>
    </item>
    <item>
      <title>The Best AI Search Engines in 2026, Compared (Free and Paid)</title>
      <link>https://www.elmohq.com/blog/best-ai-search-engine</link>
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      <pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate>
      <description>The best AI search engines compared: ChatGPT Search, Perplexity, Google AI Overviews, Gemini, Copilot, Claude, Grok and Brave — by strengths, underlying models, price, and which are free.</description>
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