News

Audience Data Sessions: Q&A with Apex Purchase

Chris Morse, VP of Partnerships at Affinity Answers — Tue, 01 Sep 2026 11:00:00 GMT

Tell us about yourself and your role at Apex Purchase.

Hey! I'm Chris Morse and I am the VP of Partnerships at Affinity Answers, a well-established audience & data company. Affinity Answers has also launched a new data brand Apex Purchase. I oversee all tech and demand partnerships throughout the ecosystem – ensuring our strategic partners are empowered to enable the unique scale and granularity of Apex Purchase Data for brands and agencies, across verticals, to achieve their marketing objectives.

How to Target Food and Beverage Audiences Across Grocery, Dining, and Delivery

Eyeota — Mon, 10 Aug 2026 14:01:58 GMT

Food and beverage shopping doesn’t belong to a single aisle, app, or occasion. A consumer might discover a recipe on social media, compare products online, add groceries through a retailer app, pick up an order on the way home, and use a delivery service for dinner later that week.

For marketers, this creates more opportunities to influence a purchase, along with a more fragmented path to reach the people making it. Consumers move among grocery retailers, restaurant brands, delivery platforms, recipe content, retail media, and digital channels before deciding what, where, and how to buy.

Many forces are reshaping this category: digital grocery growth, stronger health and lifestyle preferences, and rising demand for convenience, to name just a few. To keep pace, marketers need audience-first strategies grounded in behaviors, interests, purchase intent, and consumption habits.

In this post, we’ll explore three trends shaping food and beverage marketing in 2026, plus practical ways to reach relevant audiences using Eyeota’s Food & Beverage Audience Guide.

Apex Purchase Data is Now Available Through Eyeota's Audience Marketplace

Eyeota — Fri, 07 Aug 2026 18:20:48 GMT

Apex Purchase Data is now available through Eyeota's Audience Marketplace, giving advertisers access to a unique source of verified purchase intelligence built from real online buying behavior.

How to Reach Undecided Voters in the 2026 U.S. Midterm Elections

Ariana Moreno, Data Desk Manager — Thu, 06 Aug 2026 04:00:00 GMT

As the 2026 midterm elections approach, campaigns will again devote considerable attention to undecided voters. The phrase can make this group sound like a single audience waiting to be found, but voters arrive at uncertainty from many directions.

Eyeota and Zeotap Data Partner to Integrate New Audience Solutions for Advertisers into Amazon DSP

Eyeota — Tue, 04 Aug 2026 13:00:00 GMT

Powering Smarter CTV Advertising with Adobe Advertising and Eyeota

Eyeota — Thu, 30 Jul 2026 12:00:00 GMT

Across industries, from retail and travel to auto to CPG, brands are investing heavily in Connected TV (CTV), yet many struggle to realize its full value. CTV impressions are often difficult to tie back to real audiences, measurement is fragmented across channels, and the decline of third‑party cookies limits brands’ ability to extend CTV exposure into meaningful downstream engagement.

Adobe Advertising recognized that to help brands unlock the next phase of CTV growth, CTV needed to function like a true performance and customer‑journey channel: addressable, measurable, and privacy‑safe.

Audience Data Sessions: Q&A with Buzzsaw Media

Justin Hickey — Mon, 27 Jul 2026 12:00:03 GMT

Tell us about yourself and your role at Buzzsaw Media.

My name is Justin Hickey and I am the Global GM, Programmatic at Buzzsaw Media, overseeing audience strategy, data commercialisation and digital advertising partnerships. My role focuses on helping brands via agencies unlock value from large-scale global audience datasets through privacy-conscious targeting, audience enrichment and omnichannel activation strategies.

A key part of my work involves identifying high-value audience habits and packaging them into scalable audience segments then enabling activation across leading programmatic platforms. I also work on strategic partnerships that help advertisers improve audience precision, campaign performance and measurable outcomes in an increasingly privacy-first environment.

Eyeota Partners with Buzzsaw Media to Unlock New Audience Solutions for Advertisers

Eyeota — Tue, 14 Jul 2026 12:00:01 GMT

We’re excited to announce our new partnership with Buzzsaw Media, a global data and audience segment solutions provider delivering access to more than 1.4 billion consumer records across key international markets. This collaboration expands access to high-quality, deterministic audience data, enabling advertisers to reach highly precise segments, scale campaign performance, and drive more relevant customer engagement worldwide.

What Is Audience Data? A Complete Beginner’s Guide

Eyeota — Mon, 13 Jul 2026 12:00:00 GMT

Audience data is the foundation of modern advertising. It helps marketers understand who their audiences are, what they care about, and how to effectively reach them with relevant messaging.

2026 Back-to-School Trends: Audience Strategies for Marketers

Eyeota — Fri, 10 Jul 2026 12:00:00 GMT

Back-to-school is no longer confined to a single August shopping rush. It is a multi-month retail journey shaped by early planning, budget pressure, digital discovery, in-store buying, and household decision-making that often starts long before the first backpack lands in a cart.