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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (47.3% of reviews)
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
$69.00 Per Month
AppFollow
Star Rating
(194)4.6 out of 5
Market Segments
Small-Business (63.6% of reviews)
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Browse all 4 pricing plansMobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppFollow excels in "Quality of Support" with a score of 9.1, while MobileAction has a slightly lower score of 9.0. Reviewers mention that AppFollow's support team is responsive and helpful, making it easier for users to resolve issues quickly.
- Reviewers mention that AppFollow's "Campaign Management" features, particularly the "Campaign Dashboard" and "Campaign Optimization," receive high praise with scores of 9.5 and 9.4 respectively. In contrast, MobileAction's similar features are perceived as less intuitive, leading to a score of 8.4 for "Campaign Management."
- Users on G2 highlight AppFollow's superior "User Identification" capabilities, particularly in "User Segmentation" with a score of 8.3, compared to MobileAction's score of 6.2. Reviewers say that AppFollow allows for more precise targeting, enhancing marketing effectiveness.
- G2 users report that AppFollow's "Ad and Conversion Tracking" feature stands out with a score of 9.0, while MobileAction's tracking capabilities are rated lower at 7.9. Users mention that AppFollow provides more comprehensive insights into user behavior, which aids in optimizing marketing strategies.
- Reviewers mention that AppFollow's "Mobile Functionality" is rated at 9.4, making it a strong choice for mobile app marketers. In comparison, MobileAction's mobile features, while functional, do not match the same level of user satisfaction, leading to a lower score.
- Users say that AppFollow's "Reporting & Analytics" features, particularly "Custom Reports" and "Dashboard," are highly rated at 9.0, indicating a robust reporting capability. MobileAction, while offering similar features, scores lower in user satisfaction, suggesting that AppFollow provides a more user-friendly experience in this area.
Pricing
Entry-Level Pricing
AppFollow
Free
€0.00
5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Get a taste of AppFollow's functionalities:
- All countries
- Review & Rating report
- ASO tools (limited)
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Free Trial
AppFollow
Free Trial is available
MobileAction
Free Trial is available
Ratings
Meets Requirements
9.0
133
8.4
96
Ease of Use
8.8
136
8.5
101
Ease of Setup
9.0
64
8.9
68
Ease of Admin
8.9
60
8.9
30
Quality of Support
9.1
120
9.0
91
Has the product been a good partner in doing business?
9.1
58
8.9
31
Product Direction (% positive)
8.0
115
9.3
94
Features by Category
Email Marketing
Not enough data
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Online Marketing
Not enough data
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Lead Management
Not enough data
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Campaign Management
Not enough data
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Social
Not enough data
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Reporting & Analytics
Not enough data
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Platform
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Campaign Management & Optimization
Not enough data
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Analytics & Administration
Not enough data
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Platform
Not enough data
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
User Identification
Feature Not Available
5.3
10
8.4
20
6.0
10
8.4
20
7.2
10
Tracking & Reporting
Feature Not Available
7.3
11
8.5
25
7.7
10
Feature Not Available
8.3
11
8.9
28
8.5
11
Feature Not Available
7.2
10
8.4
21
6.8
10
Metrics
Feature Not Available
6.9
13
Feature Not Available
6.2
13
Feature Not Available
6.7
12
Feature Not Available
7.7
11
Feature Not Available
8.0
11
Optimization
Feature Not Available
Feature Not Available
Feature Not Available
7.8
28
8.5
49
8.5
31
8.8
55
9.0
38
8.7
18
8.5
31
8.6
22
8.6
32
8.4
20
8.7
17
Reporting & Alerts
8.6
54
8.5
37
8.5
21
7.8
28
8.2
15
Feature Not Available
7.9
14
8.1
29
Competition Monitoring
8.4
18
7.9
29
8.4
22
8.4
30
8.2
15
6.9
23
8.5
22
8.9
29
Platform Additional Functionality
8.3
18
7.7
30
8.6
16
8.2
30
8.6
19
7.8
31
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.9
18
Not enough data
6.7
17
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
8.9
17
Not enough data
8.4
17
Not enough data
7.9
17
Platform Content
Not enough data
6.9
17
Platform Reporting
Not enough data
8.6
18
Not enough data
8.5
18
Platform Interoperability
Not enough data
8.3
6
Mobile Functionality
Not enough data
9.5
10
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Targeting
Not enough data
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Mobile
Not enough data
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Platform
Not enough data
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Data collection
Not enough data
7.4
13
Not enough data
7.9
13
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
7.5
12
Segment Trending
Not enough data
7.1
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
6.8
12
Analysis
Not enough data
8.5
12
Not enough data
9.2
13
Not enough data
8.7
13
Platform
Not enough data
8.9
12
Not enough data
8.9
12
Not enough data
9.5
13
Not enough data
8.9
12
Not enough data
9.0
12
Not enough data
8.9
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.5
12
Not enough data
7.9
12
Not enough data
7.7
11
Not enough data
7.9
12
Not enough data
7.0
11
Not enough data
7.4
11
Not enough data
7.7
10
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.6
11
Not enough data
8.5
11
Platform Basics
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
8.6
15
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
6.9
13
Not enough data
6.4
12
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Consumer Intelligence
8.9
38
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
Reporting
7.7
24
|
Verified
Not enough data
7.7
30
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
Media Monitoring
7.5
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
In-House Management
7.8
23
|
Verified
Not enough data
8.1
16
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Campaign Activity
Not enough data
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Feature Not Available
6.9
13
Feature Not Available
6.2
13
Feature Not Available
6.7
12
Feature Not Available
7.7
11
Feature Not Available
8.0
11
Categories
Categories
Shared Categories
AppFollow and MobileAction are categorized as App Store Optimization and Mobile App Analytics
Unique Categories
AppFollow is categorized as Online Reputation Management
MobileAction is categorized as Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, Paid Search Advertising, Marketing Automation, Mobile Advertising, Marketing Analytics, and Paid Search Intelligence
Reviews
Reviewers' Company Size
AppFollow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
12.3%
Computer Games
11.8%
Health, Wellness and Fitness
8.6%
Marketing and Advertising
6.4%
Other
43.3%
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Most Helpful Reviews
AppFollow
Most Helpful Favorable Review
Verified User in Computer Games
I'm very impressed with the ASO analytics system of AppFollow compared to other tools. I've been practiced a lot with those keywords and traffic segments. They totally give me the overall view of how my apps are doing compared to competitors and show me the...
Most Helpful Critical Review
Verified User in Computer Software
It was a little bit overwhelming at first certainly for someone new at ASO
MobileAction
Most Helpful Favorable Review
Matt K.
Verified User in Marketing and Advertising
Mobile Action is an excellent tool for creative analysis! Its in-depth ad intelligence lets us uncover top-performing creatives and monitor competitors’ strategies with ease
Most Helpful Critical Review
Maxwell L.
Verified User in Entertainment
Mobile action signed me up and scammed me out of my last dollar. I was unable to complete the task as they asked me for 800 usd and then asked for $2000 usd for the second. Because I couldn't deposit $2000 usd they have taken all of my money
Verified User in Computer Games
I'm very impressed with the ASO analytics system of AppFollow compared to other tools. I've been practiced a lot with those keywords and traffic segments. They totally give me the overall view of how my apps are doing compared to competitors and show me the...
Matt K.
Verified User in Marketing and Advertising
Mobile Action is an excellent tool for creative analysis! Its in-depth ad intelligence lets us uncover top-performing creatives and monitor competitors’ strategies with ease
Verified User in Computer Software
It was a little bit overwhelming at first certainly for someone new at ASO
Maxwell L.
Verified User in Entertainment
Mobile action signed me up and scammed me out of my last dollar. I was unable to complete the task as they asked me for 800 usd and then asked for $2000 usd for the second. Because I couldn't deposit $2000 usd they have taken all of my money
Discussions
Blocking the popularity of keywords in free version
4 Comments
KA
Bro I believe this can help thanks ((( https://apkaze.comRead more
How do I add multiple apps and track them at one place? Also I want to improve my ASO score, can you please help me with some good tips (where we are missing currently?
3 Comments
TR
For the best Real Estate option in Pakistan
<a href="https://therealtor.pk/">The Realtor</a>Read more
Please don't block at least the popularity of keywords in free version
1 Comment
OP
Hi Mudassar,
Thanks so much for starting this discussion.
Our product team plans to ship some changes in the product that will allow seeing Keyword...Read more
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
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