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By Metricool

4.5 out of 5 stars

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metricool Reviews & Product Details

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metricool Media

metricool Demo - Metricool Calendar Planner
Metricool Planner
metricool Demo - Metricool Analytics
Analyze all your social media networks individually, take an overall look at your digital presence and analyze your competitors.
metricool Demo - Metricool Reports
Metricool Reports
metricool Demo - Metricool Smartlinks
Metricool Smartlinks
metricool Demo - Metricool Inbox
Manage messages
metricool Demo - Metricool Ads
Create and manage your Facebook Ads and Google Ads campaigns
Metricool A-Z MEGA Tutorial: The Complete Road Map of Metricool's Platform
Play metricool Video
Metricool A-Z MEGA Tutorial: The Complete Road Map of Metricool's Platform
We'll give you an in-depth look at all the amazing functionalities Metricool's planner has to offer. Whether you're a content creator or social media manager, our planner will revolutionize the way you schedule and share your content.
Play metricool Video
We'll give you an in-depth look at all the amazing functionalities Metricool's planner has to offer. Whether you're a content creator or social media manager, our planner will revolutionize the way you schedule and share your content.
Metricool’s Autolists are a set of posts that you can schedule and share on your social networks automatically over time. You can manually create these posts from a CSV file or an RSS feed.
Play metricool Video
Metricool’s Autolists are a set of posts that you can schedule and share on your social networks automatically over time. You can manually create these posts from a CSV file or an RSS feed.
Social media planning is vital to stay organized with your content. It can get overwhelming trying to keep track of all your posts, so we’re here to help. Learn how to schedule your social media content in an efficient manner
Play metricool Video
Social media planning is vital to stay organized with your content. It can get overwhelming trying to keep track of all your posts, so we’re here to help. Learn how to schedule your social media content in an efficient manner
Get the most out of your LINK IN BIO with Metricool SmartLinks
Play metricool Video
Get the most out of your LINK IN BIO with Metricool SmartLinks
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metricool Reviews (82)

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Reviews

metricool Reviews (82)

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4.5
83 reviews

Pros & Cons

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Farley T.
FT
Social Media Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
""
Response from Cristina Fernandez of metricool

Thanks so much for the five stars! We really appreciate you taking the time to rate your experience. If there's ever anything we can help you with or anything you'd like to explore in Metricool, we're here for you.

YF
Executive Peoject Manager
Mid-Market (51-1000 emp.)
"Streamlined Social Media Management, Needs Stability Fix"
What do you like best about metricool?

I genuinely appreciate Metricool's capability to streamline social media management by allowing me to create a single post and effortlessly replicate it across various social media platforms. This feature saves me a significant amount of time and effort, as I do not need to individually post on each platform, enhancing my efficiency. Moreover, I find the analytics provided by Metricool to be highly valuable, giving me insightful data and metrics to better understand my social media performance. Additionally, the initial setup process of Metricool was surprisingly straightforward and user-friendly, making it easy for me to both set up and learn how to effectively use the platform. These aspects greatly contribute to the positive experience I have with Metricool, and I'm very satisfied with its performance. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I think lately, some accounts for certain social media platforms have been getting disconnected very frequently. I don't know the underlying issue, but this is something that definitely needs improvement. It's crucial that the social media accounts remain connected consistently without frequent disconnections. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing such a detailed review. It’s great to hear that Metricool helps you streamline your posting across platforms and that the analytics and setup experience support your daily work.

About the disconnections, we know how frustrating they can be. These are triggered by the social networks themselves when permissions expire or are revoked for security reasons. While this isn’t something Metricool can prevent, users can reduce how often it happens by following the steps in our article on Best practices to minimize disconnections on social networks. If you’re still running into frequent issues, feel free to reach out to us through the chat so we can look into your case together.

Thanks again for trusting Metricool to manage multiple accounts in one place. Your feedback really helps us keep improving.

See how metricool improved
Sait T.
ST
Mid-Market (51-1000 emp.)
"Auto-renew charge, missing core features, and unresponsive support"
What do you like best about metricool?

Clean UI and a low learning curve. but very basic Review collected by and hosted on G2.com.

What do you dislike about metricool?

Auto-renew charged my card on October 14, 2025 even though I was not actively using the product.

Cannot connect two Instagram accounts at the same time. To switch, you have to disconnect and reconnect, which is slow and error-prone.

Support did not provide a timely or actionable response to my refund request. The renewal policy feels opaque and not customer-centric. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

We understand how frustrating it can be to forget to cancel a renewal on time, and we’re sorry for the inconvenience this caused. However, managing the subscription is the user’s responsibility. All users have 24/7 access to their account settings to review, modify, or cancel their plan at any time. Metricool’s automatic renewal system is designed to ensure uninterrupted service, and all details about how subscriptions work are clearly explained in our Terms and Conditions and Help Center, both publicly available.

Regarding your comment about connecting Instagram accounts, it’s not necessary to disconnect and reconnect profiles —in fact, we don’t recommend doing so. Metricool is structured by “brands,” and each brand allows you to connect one profile per social network. This means that with any premium plan, you can connect as many Instagram accounts as the number of brands included in your plan—one per brand—without any need to disconnect existing ones.

We understand your disappointment and regret that your experience didn’t meet expectations. While Metricool only provides the service and cannot take responsibility for monitoring individual usage or managing cancellations, our support team is always available via chat to clarify any doubts and ensure you have the information you need.

See how metricool improved
Olga Z.
OZ
Community Relations Manager
Mid-Market (51-1000 emp.)
"My first experience with a social media scheduler"
What do you like best about metricool?

I really like that everything is in one place, especially the feature that suggests the best posting times for Facebook. I’m not sure how it’s calculated, but it’s very helpful and makes planning easier. Review collected by and hosted on G2.com.

What do you dislike about metricool?

When I manage several brands that are closely connected, I have to switch into each account separately to see their schedules. It would be much more convenient to have one combined calendar view that shows all brand accounts together. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks so much for sharing your experience! We love hearing that Metricool makes your planning easier and that the best times feature is helping you post more confidently.

We understand your point about having a combined calendar view and have shared your feedback with our team. It’s always exciting to hear insights from our first Metricool experiences. Feedback like yours helps us keep improving the experience for all Metricoolers.Thanks again for trusting us with your content strategy!

Martha María  D.
MD
Producción de audiovisuales y fotografía.
Small-Business (50 or fewer emp.)
"A simple and very useful tool for social media"
What do you like best about metricool?

What I like the most is how easy it is to plan posts for my clients. The calendar view is very clear and intuitive, I can schedule content for different platforms without getting lost. It really makes my job faster. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The free version is a bit limited if you manage more than one client. But overall I’m very happy with it and use it almost every day. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing such a thoughtful review. We’re glad to hear Metricool makes your planning faster and that the calendar view and reports help you work more efficiently with your clients. The free plan does have its limits, but if you ever feel curious, you might want to give Premium a try—it could be a good fit for managing multiple clients. Great to know you’re finding value in using Metricool almost every day!

AC
Co-Founder
Small-Business (50 or fewer emp.)
"Comprehensive and Affordable Social Media Tool"
What do you like best about metricool?

It includes all the platforms, plenty of user seats, and reporting I need at a good price. I haven't had any issues connecting accounts and find customer service to be helpful and accurate. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The number of emails I get to approve posts. I wish this was a way to get one email at a scheduled time to go straight to my tasks so I don't get an email for every single post. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks so much for your detailed review! We’re glad to hear Metricool gives you the coverage, reporting, and client management you need and that our support team has been helpful along the way.

About approval emails:

- If reviewers have a Metricool account, the creator of the post can choose to disable email notifications when setting up approvals. In that case, reviewers won’t get one email per post—instead, they’ll see a notification icon in their “My tasks” section inside Metricool.

- If reviewers don’t have a Metricool account, the system always sends an individual email for each post pending approval.

Your feedback is super valuable, and we’ll keep working on making the approval process even smoother.

Thanks for choosing Metricool, we’re proud to be part of your workflow.

Lee R.
LR
Social Media Strategy, Content Curation, Promotion & Publicity
Small-Business (50 or fewer emp.)
"Metricool: The All-in-One Social Media Scheduler I Rely On"
What do you like best about metricool?

What I love most is the functionality: from planning posts across multiple platforms, to analyzing performance, to keeping everything organized in one dashboard. It’s intuitive, reliable, and gives me the peace of mind that my content is running smoothly even when I’m on the go. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Sometimes the stock videos "stick" a bit, but otherwise, it's FABULOUS! Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks so much for your wonderful review! We’re so happy to hear that Metricool helps you stay organized and confident with your content. It means a lot to know you find it intuitive, reliable, and a true all-in-one partner for your work.

We really appreciate your feedback about the stock videos and have shared it with the team. Thanks for trusting Metricool to keep your social media running smoothly!

Keith A.
KA
Consultant
Small-Business (50 or fewer emp.)
"Disappointing support experience and rigid billing policies"
What do you like best about metricool?

The platform is straightforward and visually clean. When I was using it, it handled multi-platform post scheduling and basic performance tracking well — suitable for lightweight social media management. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I was blindsided by a $324 auto-renewal charge for an account that had been completely inactive for years — no login, no usage, no notifications. I reached out within minutes of the charge, canceled immediately, and explained the situation clearly. Despite that, support refused a refund and hid behind policy. The experience was frustrating at every step: generic copy-paste replies, being bounced from chat to email, and a tone that felt cold and dismissive. They eventually refunded a small add-on fee but kept the main charge — as if that made it okay. It's clear they value short-term revenue over long-term customer relationships. The way this was handled felt more like a trap than a service. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

We're truly sorry to hear about your experience and understand how disappointing and frustrating this situation must have felt.

We’d like to share that, similar to most subscription-based platforms, Metricool follows a model where the terms and conditions — accepted at the time of subscribing — explain how the subscription works, including auto-renewals and billing policies. These terms are in place to ensure consistency for everyone.

It’s also worth mentioning that while we provide access to the service and its full features, we don’t monitor individual account activity or usage. This means the subscription remains active and available, even if there hasn’t been recent login activity, unless the user decides to cancel it from their account settings.

From our support team, we always aim to guide users so they can complete the cancellation process on their side and apply refunds when the conditions are met. Unfortunately, this was not the case here. That said, we were able to show some flexibility by refunding the add-on, as it’s a more recent option added to the plan.

While this doesn’t change what happened, we’re genuinely sorry that the experience didn’t meet your expectations and left you feeling dismissed. Your feedback is very important to us, and we’ll make sure to share it with the team so we can keep improving how we communicate and support our metricoolers.

If you have any additional concerns or would like to discuss this further, please don’t hesitate to reach out

César A.
CA
Cofundador
Small-Business (50 or fewer emp.)
"One focal point to understand social networks presence"
What do you like best about metricool?

Metricool is the only tool we use to retrieve information of all different social networks of our customers. We do not need to develop many different connectors. Review collected by and hosted on G2.com.

What do you dislike about metricool?

APIs could be improved. Today API requires a lot of different calls. Improve also documentation Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing your thoughtful review. We’re glad to hear that Metricool helps you manage multiple social networks for your customers without the hassle of building your own connectors. Your feedback on the API and documentation is very valuable, our team is constantly working on improving and optimizing both the platform and the resources we provide.

Mark D.
MD
Business Consultant
Marketing and Advertising
Small-Business (50 or fewer emp.)
"All-in-One Social Media and Ads Management Platform"
What do you like best about metricool?

I like how it centralizes all my social media and digital ads tasks into one intuitive platform. From scheduling an entire month’s worth of posts, optimizing posting times and hashtags, to managing ad campaigns across Google, Facebook, TikTok, and more, it streamlines my workflow. Review collected by and hosted on G2.com.

What do you dislike about metricool?

the sheer volume of data can sometimes make dashboards feel dense Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks a lot for your thoughtful review! We’re glad to hear Metricool is helping you centralize your social media and ad management, it’s exactly what we aim for.

We understand your point about dashboards feeling dense. Just so you know, you can edit report templates to adjust slides, choose what to include, and even customize colors. And if you’re looking for more flexibility, our Looker Studio connector allows you to build fully personalized reports tailored to your needs.

We appreciate your feedback—it helps us keep improving!

See how metricool improved

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metricool Features
Social Analytics
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Report Customizability
Report Exporting
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Attribution
Content Calendar
Content Library
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