The platform itself I super clear and user friendly, very easy to find the insights we are looking for and the suggested partners buy KPI is great! Setting up CPAs, inviting new publishers and drilling down into key metrics is all very straightforward and any issues are flagged on the dashboard making them easy to rectify. The clean and clear aesthetic is the best of any network I have used. Review collected by and hosted on G2.com.

It has some limitations to reporting compared to other networks, top line key info is covered but things like geo-reporting are limited. In order to find insights on code performance you have to download the data to assess and there is no internal reporting on different CPA rates so again this has to be assessed off-network. They have a huge number of publishers but the search function for finding publishers is a bit hit and miss. Review collected by and hosted on G2.com.

Awin offers a very transparent and reliable affiliate tracking platform. The interface is intuitive and their reporting tools make it easy to monitor performance. We have launched one of retail merchant with them for Mexico region. The onboarding process was smooth and their support team is quick to respond. I also appreciate how easily Awin integrates with multiple affiliate tools which helps us manage our campaign easily. Review collected by and hosted on G2.com.

While Awin is a strong platform, the approval and compliance process can sometimes take longer than expected especially when launching new merchants. Review collected by and hosted on G2.com.

We upgraded to Awin in August 2024, from ShareASale, and I've been using Awin daily ever since. At first, it was a bit difficult to get used to the new interface, but we benefited from excellent support, and the instructions provided within the interface and in the support documentation were fairly easy to follow. We had no issue implementing the new program terms and commissions, uploading creatives, and migrating affiliates.

Our store is based on Shopify, and we use both the Awin app and the master tag for tracking. I love how the latter facilitates technical integrations with some affiliates, removing the need for additional development work.

Some of our favorite features are:

*** Soft Cookie policy applied automatically to most coupon and cashback browser extensions

*** Publisher Performance Stats, allowing us to assess whether an affiliate is worth working with / suitable for our program or not

*** Recruitment tool - AI suggestions and various filters allowing us to identify and contact publishers who target the same audience

*** Communications center - Newsletters are very easy to create and send, allowing you to easily embed images, links, and coupon information

I think Awin is a powerful option for U.S, CA, and EU brands looking to start an affiliate program for their online stores. Review collected by and hosted on G2.com.

I wish Awin provided more transparency on traffic sources. You can see referring URLs for sales but not for clicks. Review collected by and hosted on G2.com.

I used to use share-a-sale. The SAS platform was scary! Not user friendly at all. In AWIN, the reports are well organized and easy to read with visual graphs. Connecting with affiliates for additional exposure and collaboration is also made simple through the publishers tab. Review collected by and hosted on G2.com.

One thing that I wish could be improved on AWIN is the ability to set up commission rules/groups by number of sales made. I would like to offer commission tiers to affiliates who hit $x amount of sales but can only achieve this by offering bonuses. Review collected by and hosted on G2.com.

List of publishers on their platform is extensive which includes sub-networks as well, so you have higher visibility without needing to integrate codes from multiple platforms.

Apart from that, once we have it set up e.g. uploaded promotional assets, setting up automated emails to affiliates including coupons, guidelines etc. .... then you just bring in new publishers either using their network of publishers or through inviting them through your marketing campaigns.

Overall, if you're looking to start managing Affiliate Marketing for your brand, Awin would be one of the strong options you can look at. Review collected by and hosted on G2.com.

Their average support reply time is way high, which kind of drags things out when setting things up initially (setting up client & browser side integrations) Review collected by and hosted on G2.com.

What I like best about Awin is how straightforward the platform is to use. The interface makes it easy to keep track of performance without getti nothing nothing nothing Review collected by and hosted on G2.com.

Unfortunately, there are many fake or non-legit accounts applying to work with us. Many of these publisher accounts belong to people who create multiple profiles and spam to alot alpt alot bad site Review collected by and hosted on G2.com.

I like that there is a lot of transparency with Awin. They make it easy for both the brand and the affiliates to make an educated decision on whether or not the partnership is a good fit.

It was so easy to implement and integrate into our systems. Customer support is usually helpful. Review collected by and hosted on G2.com.

They system does feel a little clunky. It's not always the most intuitive. There are some things nestled in the menu that you have to hunt for.

There are also features that they do not have that would be so helpful, like being able to pay commissions on a card instead of through ACH. Sometimes I need to be able to pay quickly and having to submit an ACH payment slows down that process. Review collected by and hosted on G2.com.

Awin offers a wide range of affiliate programs across many industries, which makes it easy to find relevant partnerships. The reporting tools are very clear and give a transparent overview of performance, conversions, and commissions. I also appreciate that payments are processed on time and the support team responds quickly whenever I have a question. Review collected by and hosted on G2.com.

Sometimes it takes a while until new programs are approved, which can slow down the process if you want to start promoting quickly. The dashboard could also be a little more modern and easier to navigate, especially if you are working with many different advertisers at the same time. However, these are only small points compared to the overall value. Review collected by and hosted on G2.com.

As a Paid Media Manager, integrating Awin has been a game-changer for our strategy. This channel has delivered consistent, exponential growth since day one and has quickly become one of our most successful levers for new customer acquisition.

The platform is powerful and intuitive, providing the reliable data we need to manage and scale our affiliate program effectively. However, their team is the true differentiator. Our contacts at Awin are genuine growth partners, not just account managers. Their proactive support and strategic insights have been instrumental in our success, constantly connecting us with high-value publisher opportunities.

For any performance marketing professional looking to drive significant results, I can't recommend Awin highly enough. It's a top-tier platform backed by a world-class team. Review collected by and hosted on G2.com.

While the platform is incredibly powerful, navigating the sheer volume of data can sometimes be a little overwhelming at first. Review collected by and hosted on G2.com.

Awin provides a wide range of advertisers and publishers across multiple industries, which makes it easier to find relevant partnerships. The platform’s tracking and reporting tools are reliable, and payments are processed on time, which builds trust with affiliates. I also like the intuitive interface and the strong support system when it comes to resolving queries. Review collected by and hosted on G2.com.

At times, the approval process for new programs can feel slow, and the dashboard can be slightly overwhelming for beginners due to the amount of data and options available. Additionally, communication from certain advertisers within the network could be more proactive. Review collected by and hosted on G2.com.