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Cordial Reviews & Product Details

Cordial Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Cordial Integrations

(4)
Verified by Cordial

Cordial Media

Cordial Demo - AI-powered Insights
Use machine learning to predict future behaviors and actions, determine the propensity of your customers, predict buying habits, mitigate churn, and more. Easily build audiences, recommend products, and personalize the user experience to make more informed decisions to predict future outcomes of ...
Cordial Demo - Journey Orchestration
Design intelligent cross-channel marketing campaign orchestrations. With Cordial’s orchestration builder, easily connect personalized content, channels, customer and business data, and insights to design relevant customer journeys.
Cordial Demo - Message Editor
Streamline and simplify the message creation process with drag-n-drop content blocks and templates across channels - all without relying on technical resources.
Cordial Demo - Contact Profile
Cordial’s real-time customer data platform collects contact, event, behavior, product, and purchase data from all of your systems: POS systems, mobile apps, beacons, websites, product inventory, CRMs, and more.
Cordial Demo - Segmentation
Query millions of customers and attributes in milliseconds. Create audience segments based on real-time data to ensure messages reflect recent customer behavior all the way up to the time of send with Cordial’s segmentation tool.
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Cordial Reviews (54)

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Reviews

Cordial Reviews (54)

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4.6
54 reviews

Pros & Cons

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Edward L.
EL
Manager, CRM
Enterprise (> 1000 emp.)
"The company name defines their people."
What do you like best about Cordial?

Their people. From sales to service and support, their team becomes an extension of your brand. They are very professional and knowledgeable, and you can sense that they genuinely want to help our brand succeed. The platform itself has a great user interface and is significantly better than our prior 'legacy' platform. We are still new to using the platform, as just completed onboarding, so there is still much for us to learn. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

Training is more self-serving and could use a few extra sessions where the cordial team walks you through the platform. Today, I'm not sure what I don't know, but I recall there being some cool features - we're just not taking advantage of them yet. Review collected by and hosted on G2.com.

KW
Email Marketing Manager
Enterprise (> 1000 emp.)
"Would Recommend Cordial!"
What do you like best about Cordial?

One of the standout aspects of using Cordial is just how easy and intuitive the platform is. From the start, it’s been clear that usability is a top priority. The interface is clean, user-friendly, and makes navigating through campaigns, data, and settings straightforward—even for new users.

Another major highlight is the outstanding support team. They're responsive, knowledgeable, and genuinely invested in our success. Whether it's a quick question or a deeper strategic conversation, they’re always there to help.

We also really value the robust testing capabilities Cordial offers. The platform allows us to experiment and optimize with confidence, from A/B tests to more advanced personalization experiments. This has had a huge impact on our ability to deliver more effective, relevant messaging.

Overall, Cordial makes it easy to do complex things well. The combination of a great interface, strong support, and powerful testing tools makes it a core part of our marketing tech stack. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

While our experience with Cordial has been overwhelmingly positive, there are a few areas where we’re looking forward to continued development.

There are some capabilities currently in the works that we’re eager to see implemented. These enhancements would help streamline certain processes and expand what we can do within the platform. It’s clear the team at Cordial is listening to feedback and prioritizing improvements, which gives us confidence that these features are on the horizon.

Overall, the limitations are minor and don’t significantly impact our day-to-day operations. The platform remains powerful and easy to use, and the roadmap ahead is promising. Review collected by and hosted on G2.com.

Elliott S.
ES
Director of Digital Marketing
Enterprise (> 1000 emp.)
"So much more than outbound communications"
What do you like best about Cordial?

I like how we have been able to utilize Cordial like a CDP. Really all the data we collect in hour customer journeys allow us to use that data to be more strategic in the business. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

I think their pricing and service offered is getting a bit confusing. A lot of the new things that come out they want you to pay for instead of testing and trying it before you commit. Review collected by and hosted on G2.com.

MH
Digital Marketing Manger
Mid-Market (51-1000 emp.)
"Cordial - Tailor to your liking"
What do you like best about Cordial?

I like best that I can come to my cordial team with ideas for new automations, blocks, anything, and they will be able to make something specific for my needs. They are ready to make their product work for our ideas. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

I dislike how often I run into problems with some of these blocks whether they not be compatible with others, with images, ect. Review collected by and hosted on G2.com.

Swapna  D.
SD
Core Contributor
Non-Profit Organization Management
Mid-Market (51-1000 emp.)
"Cordial: Is It worth It? My Honest Review?"
What do you like best about Cordial?

Honestly, I am very much happy with their marketing platform, like how it is pushing that personalised touch. It's not about a throwing some random messages and calling it a day. Instead, they are really going deep with data, understanding each customer properly, that's what the real messaging makes it feel real. They even handle email more professionally, along with this adding AI to help it out it's like they are making things more smarter and more efficient. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

Well, to be honest, it can feel a bit complex at first. There's a lot of features which is good but it takes time to really get the hang of everything.And sometimes the support documentation could be a bit clearer. Cordial is a powerful tool but you need to invest the time to learn it properly. Review collected by and hosted on G2.com.

N.k Rohan G.
NG
Sr. Business Development Executive
Staffing and Recruiting
Small-Business (50 or fewer emp.)
"Automation Software"
What do you like best about Cordial?

Cordial is Ease of Use and real time data processing ,Ease of implementation and best customer support, frequency of use very good, Number of features Review collected by and hosted on G2.com.

What do you dislike about Cordial?

UI can be improved and cost effective ,sleep learning, Ease of integration Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Very good."
What do you like best about Cordial?

It is extremely versatile and helpful! It is easy to implement in my project and their friendly customer support staff is always at the order of the day. I use it daily in my projects and it integrated so well that I have boosted my efficiency so much that I'll be the next CEO of my company! Review collected by and hosted on G2.com.

What do you dislike about Cordial?

I would like a better user interface. It is not very user friendly. Review collected by and hosted on G2.com.

MV
Analyst
Mid-Market (51-1000 emp.)
"Efficient and potential tool for empowering email marketing automation"
What do you like best about Cordial?

The software and its UI are very easy to understand and perform and complete all the tasks with high level of accuracy.

The best and intuitive feature of Cordial is its personalising and customising email feature. And also it supports to send and migrate the data from one server to another.

For marketing over email and social media, everything is possible with Cordial, no limitation or boundation have been experienced here.

Its a very helpful tool for configuring the data and content all at one location, best for optimising the information.

For alligning all your business marketing and campaigning, it has a lot of successing tools for making it possible for you.

The most amazing feature of it is that it has wide range of advanced features, and has the capability and ability of handling multiple social media handles simultaneously.

The automated tools here are very helpful, the AI tools will make the marketing work fully automated and will consume less time in processing. This will basically result in increasing of business and productivity.

The automated email marketing and social marketing helps in targeting and gathering more and more interested audience towards your services. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

The report geenration feature is quite not working properly, and does not provide proper and analytical results everytime you require to generate reports.

Splting of window or screen or duplicating the screen is quite complex and difficult at some instances, does not support this feature while processing any automation or uploading. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise (> 1000 emp.)
"Great service with many features and helpful employees"
What do you like best about Cordial?

The willingness from the Cordial team to help us with complex projects. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

There are a few featuers that are not yet avaiable in an auomtated way such as DOW and TOD optimization. Review collected by and hosted on G2.com.

Magdalene L.
ML
Email Marketing Specialist
Small-Business (50 or fewer emp.)
"Cordial Review"
What do you like best about Cordial?

I love how organized Cordial is and how helpful the staff is. The sculpt blocks are amazing, I love the drag and drop feature. I also love that there are so many different options to increase your email subscribers. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

I don't necessarily like that you have to learn a smarty language to be able to properly use the platform. It would be helpful to have a dictionary with smarty language and english. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Perceived Cost

$$$$$
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Cordial Features
User, Role, and Access Management
Performance and Reliability
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Dynamic Content
A/B Testing
Mobile Optimized
Data Quality Management
Segmentation
Lead Nurturing
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