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Demandbase One Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Demandbase One Media

Demandbase One Demo - The Demandbase One Platform
Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.
Demandbase One Demo - Predictive Analytics
Use AI to find and prioritize accounts looking to buy your products and solutions. Identify accounts that fit your ideal customer profile (ICP) with our Qualification Score. See which accounts are showing patterns of buying behavior with our Pipeline Predictive Score. And lastly, find accounts sh...
Demandbase One Demo - Sales Intelligence (Demandbase One for Sales)
You can't win what you can't see. Account executives and SDRs/BDRs can be more timely and more relevant with best-in-class sales intelligence, engagement insights, and accurate company and contact data.
Demandbase One Demo - Advertising
Demandbase offers the only B2B DSP built from the ground up to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Demandbase One Demo - Personalization
Demandbase’s Personalization increases your conversion rates by providing personalized website experiences for target accounts. Accurately identify both known and anonymous visitors and capture their attention with personalized website experiences that put the most relevant content front and center.
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
Play Demandbase One Video
The all-new Demandbase is here—the leading account-based GTM platform for B2B enterprise sales and marketing teams, reimagined to make every moment and every dollar count.
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Play Demandbase One Video
A new era of go-to-market strategy is here. Every motion, every signal, every dollar—it all counts. That’s why we’ve reimagined Demandbase to give B2B enterprises unmatched clarity, precision, and confidence to act fast and win big.
Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
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Demandbase One Reviews (1,882)

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Reviews

Demandbase One Reviews (1,882)

View 3 Video Reviews
4.4
1,883 reviews

Pros & Cons

Generated from real user reviews
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Teresa B.
TB
Account Executive
Enterprise (> 1000 emp.)
"Great way to get an overview of a company"
What do you like best about Demandbase One?

I like being able to quickly see the company Revenue and Employee Count as they provide insight into their financial stability and spending capacity.

Company Write-Ups provide valuable context for my outreach. Understanding a company's business, industry, and target market allows you to tailor your messaging and demonstrate relevance.

Salesforce Integration helps with eamless integration eliminates the need to switch between platforms, saving time and reducing friction in your workflow.

I love getting the weekly insights for watchlist Frequently Viewe emails in my inbox as these give me ideas on new companies to call on and/or information on the ones I am working with Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

The downside to Demandbase is that I am finding so many of the contacts are no longer at the companies as their emails bounce back. Review collected by and hosted on G2.com.

RD
Service Delivery Specialist
Small-Business (50 or fewer emp.)
"Excellent user adoption after implementation"
What do you like best about Demandbase One?

Very easy to set up and use, it allows me to track at the user user level. It's intuitive interface makes it easy to navigate, and I like the level of data presented by the platform. Providing information about what you're looking for gives us the information we need to gain valuable insights. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I have nothing to complain about, I love this tool. There's nothing negative about the tool in my personal experience, everything has been very positive so far. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise (> 1000 emp.)
"Early days with Demandbase but already seeing the value"
What do you like best about Demandbase One?

As a new user of Demandbase, I’ve found the platform to be incredibly valuable—especially as our entire marketing department begins to adopt it more broadly. One of the most helpful aspects has been the ability to share user experiences and best practices across our team. This collaborative approach, combined with group training sessions, has made onboarding smoother and more impactful.

What stands out most is how Demandbase enables us to not only track the performance of our own campaigns but also gain visibility into broader market intent signals. This has been particularly beneficial for our channel partners, like the content team, who can now align their strategies based on real-time insights from both our efforts and those of other companies.

The platform’s ability to surface account-level data and intent signals has already started to influence how we prioritize outreach and tailor messaging. While I’m still exploring all the features, the early results are promising, and I’m excited to see how deeper integration across teams will enhance our marketing effectiveness. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

As a new user, one thing I’ve noticed is that some of the more niche or specialized data—especially around certain technologies or markets—can be a bit limited. It would also be great to explore more of the platform’s features (like the book of business) without needing to go through a sales team for a demo. These aren’t deal-breakers, but they’re areas where I think Demandbase could improve the user experience. Review collected by and hosted on G2.com.

RH
Marketing Director
Small-Business (50 or fewer emp.)
"Excellent for digital advertising campaign projects"
What do you like best about Demandbase One?

I like Demandbase because its clean, simple design and visuals make it easy to learn the platform, and it integrates with a wide variety of systems and tools. I also like that it helps me find potential customers within my accounts. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I have nothing negative to say about this tool. Throughout my time with it, it has allowed me to avoid uncompromised accounts, saving me a lot of time and money, and it provides us with many filters to explore the data in depth. Review collected by and hosted on G2.com.

GD
Account Executive
Small-Business (50 or fewer emp.)
"It is ideal tool for visualizing data in already created panels"
What do you like best about Demandbase One?

I like Demandbase because it combines public web browsing data with internal data, such as emails sent, to map account interactions. I also like that the platform integrates with a wide variety of systems and tools. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Demandbase has been excellent in every way. So far, my experience has been good, I have no negative comments regarding its functionality. It's extremely easy to use, so the adaption process for our employees has been incredible. Review collected by and hosted on G2.com.

Verified User in Pharmaceuticals
UP
Small-Business (50 or fewer emp.)
"Demandbase One has been extremely helpful in my day to day job."
What do you like best about Demandbase One?

I like how the tool is very unified for sales and marketing, I enjoy how it can predict which companies are in-market based on technographics and behavior signals. The vistor and intent signals have helped me alot with prospecting as well. It is also very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Sometimes the AI isn't as updated as I would want it to be. Also, the information on companies isn't updated so it makes it hard to do my job and just have to double check my information before reaching out. Review collected by and hosted on G2.com.

Kelly B.
KB
Manager, Digital Communications
Enterprise (> 1000 emp.)
"Demandbase is a great ABM tool"
What do you like best about Demandbase One?

We have been using Demandbase for the analytics tool for some time - mostly as a way of tracking which accounts have been engaging with our content on our website. It's a fantastic tool to help us identify which of our accounts have been visiting our website during our social media campaigns and also which accounts have been 'uplifted' which enables us to focus our marketing efforts on those accounts which have greater intent.

We recently started using the advertising module as well with a podcast that the firm has produced so I'm excited to see the results. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Nothing, I find the user experience great and we have great account managers. Review collected by and hosted on G2.com.

ER
VP Of Marketing
Small-Business (50 or fewer emp.)
"Gather valuable information about our process"
What do you like best about Demandbase One?

The platform is very easy to set up. I like its ability to automate routine tasks. Information can be easily channeled, and it immediately provides a link to the person's profile. I like how easy it is to set up and get started. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

I don't see any reason not to like some of this product's features, I love using the tool. I highly recommend it to any company looking to optimize its strategies. Review collected by and hosted on G2.com.

DS
Mid-Market (51-1000 emp.)
"Insights that Take Us to the Next Level"
What do you like best about Demandbase One?

Demandbase has empowered us to take insights to the next level. We're especially inmpressed with the Sales Intelligence tool which has enabled our Business Development team to quickly view a snapshot of activity, intent, engagement and more from their accounts. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

Looking forward to some additional roadmap items that will streamline insights even more. Review collected by and hosted on G2.com.

CF
Marketing Executive
Small-Business (50 or fewer emp.)
"A really good tool providing accurate contact details"
What do you like best about Demandbase One?

Overall, Demandbase is a very useful tool for finding the right people and reaching out to them directly. I like how easily it measures the return on investment (ROI) of B2B marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Demandbase One?

So far, I have nothing negative to say about this platform. The impact it has had on our organization members has been truly positive, just as we hoped. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

13%

Perceived Cost

$$$$$

How much does Demandbase One cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 38 purchases.

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Demandbase One Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Account-level Insights
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