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Encharge

By Encharge

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Encharge Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the intuitive ease of use of Encharge, enhancing their email marketing with streamlined automation. (18 mentions)
Users praise Encharge for its automation efficiency, enabling personalized customer journeys and seamless integration with core tools. (17 mentions)
Users love the intuitive automation builder of Encharge for its ease in creating complex flows and managing audiences. (17 mentions)
Users praise the seamless integration of Encharge with essential tools like ThriveCart and Zapier for efficiency. (15 mentions)
Users highlight the efficient automation features of Encharge, enabling quick setup and personalized customer engagement. (12 mentions)
Users praise Encharge for its user-friendly onboarding and powerful features, making email marketing easy for beginners and experts alike. (12 mentions)
Users commend Encharge for its exceptional customer support, ensuring a smooth and efficient marketing automation experience. (11 mentions)
Users experience a steep learning curve with Encharge, particularly for non-tech users navigating its advanced features. (9 mentions)
Users express frustration over missing features like file attachments and bulk tag management, limiting overall usability and scalability. (9 mentions)
Users find the limited integrations of Encharge restrictive, impacting their ability to create a fully connected system. (5 mentions)
Users are disappointed by the lack of native integration options, impacting the software's overall functionality and user experience. (4 mentions)
Users express frustration over the limited templates and native integrations, impacting their overall experience with Encharge. (4 mentions)
Users are frustrated by the high costs for advanced features, limiting accessibility and scalability of Encharge. (3 mentions)
Users are frustrated by the limited features of Encharge, especially regarding integrations and outdated resources. (3 mentions)

Top Pros or Advantages of Encharge

1. Ease of Use
Users appreciate the intuitive ease of use of Encharge, enhancing their email marketing with streamlined automation.
See 18 mentions

See Related User Reviews

Stephanie B.
SB

Stephanie B.

Small-Business (50 or fewer emp.)

5.0/5

"Replaced My Other Email Tools"

What do you like about Encharge?

Encharge is one of the easiest email tools I’ve ever used. The setup is fast and the UI is super simple—there’s no unnecessary clutter, just what you

OM

Oliver M.

Small-Business (50 or fewer emp.)

1.0/5

"We used to be BIG fans, not any more"

What do you like about Encharge?

I love the visual flow builder. There are some nice touches, like re-adding people who completed a flow into a new step you add. Lots of integrations

2. Automation Efficiency
Users praise Encharge for its automation efficiency, enabling personalized customer journeys and seamless integration with core tools.
See 17 mentions

See Related User Reviews

Matt G.
MG

Matt G.

Small-Business (50 or fewer emp.)

5.0/5

"A great alternative to more expensive options"

What do you like about Encharge?

Encharge has a really powerful automations system that they call Flows. It lets you visually build automations with a drag and drop interface very sim

Jurgen P.
JP

Jurgen P.

Small-Business (50 or fewer emp.)

4.0/5

"Flexible, powerful marketing automation for growing SMEs"

What do you like about Encharge?

As a boutique advisory (Triangle Forces), we were looking for an automation platform that could do more than just send emails. Encharge really shines

3. Intuitive
Users love the intuitive automation builder of Encharge for its ease in creating complex flows and managing audiences.
See 17 mentions

See Related User Reviews

Matt G.
MG

Matt G.

Small-Business (50 or fewer emp.)

5.0/5

"A great alternative to more expensive options"

What do you like about Encharge?

Encharge has a really powerful automations system that they call Flows. It lets you visually build automations with a drag and drop interface very sim

Jurgen P.
JP

Jurgen P.

Small-Business (50 or fewer emp.)

4.0/5

"Flexible, powerful marketing automation for growing SMEs"

What do you like about Encharge?

As a boutique advisory (Triangle Forces), we were looking for an automation platform that could do more than just send emails. Encharge really shines

4. Seamless Integration
Users praise the seamless integration of Encharge with essential tools like ThriveCart and Zapier for efficiency.
See 15 mentions

See Related User Reviews

Matt G.
MG

Matt G.

Small-Business (50 or fewer emp.)

5.0/5

"A great alternative to more expensive options"

What do you like about Encharge?

Encharge has a really powerful automations system that they call Flows. It lets you visually build automations with a drag and drop interface very sim

Jurgen P.
JP

Jurgen P.

Small-Business (50 or fewer emp.)

4.0/5

"Flexible, powerful marketing automation for growing SMEs"

What do you like about Encharge?

As a boutique advisory (Triangle Forces), we were looking for an automation platform that could do more than just send emails. Encharge really shines

5. Automation Features
Users highlight the efficient automation features of Encharge, enabling quick setup and personalized customer engagement.
See 12 mentions

See Related User Reviews

Matt G.
MG

Matt G.

Small-Business (50 or fewer emp.)

5.0/5

"A great alternative to more expensive options"

What do you like about Encharge?

Encharge has a really powerful automations system that they call Flows. It lets you visually build automations with a drag and drop interface very sim

JA

Johnson A.

Small-Business (50 or fewer emp.)

2.0/5

"Encourage offers innovative automation features"

What do you like about Encharge?

the automation features enable businesses to create highly personalized customer journeys leading to improved engagement and conversation rates

6. Email Marketing
Users praise Encharge for its user-friendly onboarding and powerful features, making email marketing easy for beginners and experts alike.
See 12 mentions

See Related User Reviews

Danica N.
DN

Danica N.

Small-Business (50 or fewer emp.)

4.5/5

"Encharge makes sending emails sooooo much easier!"

What do you like about Encharge?

I recently started using Encharge for my email marketing, and it’s already proving to be a game-changer! The platform has beautifully designed, visual

💥SERGIO R.
💥R

💥SERGIO R.

Small-Business (50 or fewer emp.)

4.5/5

"Encharge Surges Your Email Marketing"

What do you like about Encharge?

I like how Encharge leverages SendGrid + AWS for premium email deliverability plus they manage your emails sending so they monitor & switch email

7. Customer Support
Users commend Encharge for its exceptional customer support, ensuring a smooth and efficient marketing automation experience.
See 11 mentions

See Related User Reviews

Xavier  R.
XR

Xavier R.

Mid-Market (51-1000 emp.)

4.5/5

"The All-in-One Marketing Automation Platform"

What do you like about Encharge?

Encharge has positioned itself as one of the most powerful and versatile platforms in the world of marketing automation, and rightly so. Its suite of

JM

Joe M.

Small-Business (50 or fewer emp.)

5.0/5

"Strong recommendation, superior to ActiveCampaign for my needs"

What do you like about Encharge?

intuitive and flexible the automation builder is. It makes it easy to set up powerful, behavior-based workflows without needing a steep learning curve

Top Cons or Disadvantages of Encharge

1. Learning Curve
Users experience a steep learning curve with Encharge, particularly for non-tech users navigating its advanced features.
See 9 mentions

See Related User Reviews

Ágnes Eszter N.
ÁN

Ágnes Eszter N.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent for small business owners"

What do you dislike about Encharge?

While Encharge is quite powerful, it can be a bit overwhelming at first, especially for non-tech users. Some basic features like file attachments in e

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Significantly improved my workflow"

What do you dislike about Encharge?

- Some advanced features can initially feel overwhelming. - Occasional delays in email triggers have occurred, though rarely. - Still early days for

2. Missing Features
Users express frustration over missing features like file attachments and bulk tag management, limiting overall usability and scalability.
See 9 mentions

See Related User Reviews

Ágnes Eszter N.
ÁN

Ágnes Eszter N.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent for small business owners"

What do you dislike about Encharge?

While Encharge is quite powerful, it can be a bit overwhelming at first, especially for non-tech users. Some basic features like file attachments in e

Jurgen P.
JP

Jurgen P.

Small-Business (50 or fewer emp.)

4.0/5

"Flexible, powerful marketing automation for growing SMEs"

What do you dislike about Encharge?

The flip side to all this flexibility is that there’s a bit of a learning curve. If you or your team haven’t used marketing automation before, expect

3. Limited Integrations
Users find the limited integrations of Encharge restrictive, impacting their ability to create a fully connected system.
See 5 mentions

See Related User Reviews

Matt G.
MG

Matt G.

Small-Business (50 or fewer emp.)

5.0/5

"A great alternative to more expensive options"

What do you dislike about Encharge?

My only complaint is that they don't have many native integrations. Thankfully they do integrate directly with my cart system (Thrivecart) and Faceboo

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Seamless Email Automation with Great Flexibility"

What do you dislike about Encharge?

What I dislike about Encharge is the limited selection of pre-built templates and native integrations compared to some competitors. It could also impr

4. Integration Issues
Users are disappointed by the lack of native integration options, impacting the software's overall functionality and user experience.
See 4 mentions

See Related User Reviews

Matt G.
MG

Matt G.

Small-Business (50 or fewer emp.)

5.0/5

"A great alternative to more expensive options"

What do you dislike about Encharge?

My only complaint is that they don't have many native integrations. Thankfully they do integrate directly with my cart system (Thrivecart) and Faceboo

Yash P.
YP

Yash P.

Small-Business (50 or fewer emp.)

5.0/5

"A Growing Email Tool - Trusty..... but need a bit of upgrading."

What do you dislike about Encharge?

- Things I didn't like is the lack of Newer payment API integrations, as well as newer trendy tools that people are using. - Tutorials are old. - So

5. Limited Templates
Users express frustration over the limited templates and native integrations, impacting their overall experience with Encharge.
See 4 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Seamless Email Automation with Great Flexibility"

What do you dislike about Encharge?

What I dislike about Encharge is the limited selection of pre-built templates and native integrations compared to some competitors. It could also impr

Josef V.
JV

Josef V.

Small-Business (50 or fewer emp.)

5.0/5

"A hidden gem for marketers who want full control"

What do you dislike about Encharge?

There’s not much I truly dislike, but I think onboarding could benefit from more built-in flow templates or walkthroughs for specific industries. Whil

6. Expensive
Users are frustrated by the high costs for advanced features, limiting accessibility and scalability of Encharge.
See 3 mentions

See Related User Reviews

💥SERGIO R.
💥R

💥SERGIO R.

Small-Business (50 or fewer emp.)

4.5/5

"Encharge Surges Your Email Marketing"

What do you dislike about Encharge?

I don't like how the events feature & transactional emails are only on the premium plan leaving SaaS owners to choose the premium plan just to get

BETO S.
BS

BETO S.

Small-Business (50 or fewer emp.)

5.0/5

"Great modern email marketing solution!"

What do you dislike about Encharge?

The only downside or drawback is that it costs more money to access the more advanced and sophisticated features. This means you have to pay a higher

7. Limited Features
Users are frustrated by the limited features of Encharge, especially regarding integrations and outdated resources.
See 3 mentions

See Related User Reviews

Yash P.
YP

Yash P.

Small-Business (50 or fewer emp.)

5.0/5

"A Growing Email Tool - Trusty..... but need a bit of upgrading."

What do you dislike about Encharge?

- Things I didn't like is the lack of Newer payment API integrations, as well as newer trendy tools that people are using. - Tutorials are old. - So

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Seamless Email Automation with Great Flexibility"

What do you dislike about Encharge?

What I dislike about Encharge is the limited selection of pre-built templates and native integrations compared to some competitors. It could also impr

Encharge Reviews (353)

View 2 Video Reviews
Reviews

Encharge Reviews (353)

View 2 Video Reviews
4.7
353 reviews
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JM
Management Consultant
Small-Business (50 or fewer emp.)
"Strong recommendation, superior to ActiveCampaign for my needs"
What do you like best about Encharge?

intuitive and flexible the automation builder is. It makes it easy to set up powerful, behavior-based workflows without needing a steep learning curve. The platform is designed to support complex customer journeys while keeping everything clear and visual. Support is also excellent—quick to respond and always helpful. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

Bulk editing fields or making quick changes to segments can feel a bit clunky at times and often requires setting up separate flows just to update a small group. A more streamlined way to manage contact data directly would make the platform even more efficient. Review collected by and hosted on G2.com.

CE
Nonprofit Founder
Small-Business (50 or fewer emp.)
"Great and robust alternative to ActiveCampaign with good customer support"
What do you like best about Encharge?

This is a robust marketing automation platform that is a snap to begin using, has a lot of integrations with other platforms and is impressive, especially for the price. I had no problem jumping in and getting workflows created quickly. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

Hope they add more direct integrations with other platforms, especially nonprofit-targeted ones instead of using Zapier and webhooks, though those are perfectly good solutions, too. Review collected by and hosted on G2.com.

Dubravko Z.
DZ
Founder / CEO
Small-Business (50 or fewer emp.)
"Flexible and intuitive email automation for educators and coaches"
What do you like best about Encharge?

We run structured personal development programs and use Encharge for all of our email automation needs. What I like most is how Encharge combines ease of use with the flexibility of a much more complex system. The visual drag-and-drop flow builder is intuitive and lets us create dynamic communication based on user behavior: opens, clicks, delays, or custom tags. Encharge easily integrates with our stack (Formly, Make, Google Sheets) and allows real-time syncing. We also appreciate the tagging logic and user segmentation that can trigger different flows. This makes the whole onboarding and training experience feel personal, without needing to write code. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

Some analytics dashboards load a bit slowly, and I’d love to see native A/B testing inside flows rather than as workarounds. Also, more starter templates for common flows like reactivation or onboarding would be useful for new users. There’s currently no native WhatsApp integration, though this is not critical in our use case. Review collected by and hosted on G2.com.

Stephanie B.
SB
Founder
Small-Business (50 or fewer emp.)
"Replaced My Other Email Tools"
What do you like best about Encharge?

Encharge is one of the easiest email tools I’ve ever used. The setup is fast and the UI is super simple—there’s no unnecessary clutter, just what you need. I love how powerful the automation flows are; they work exactly as expected and are flexible enough for complex scenarios. One of my favorite features is being able to update flows on the fly without having to pause everything. That’s a huge time-saver and keeps things running smoothly.

The email warm-up process is also a big plus; it helped us ramp up deliverability fast. We originally moved to Encharge because of their email verification features, and the transition was incredibly smooth. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

My main complaint is that conditional content isn’t yet available inside emails. I’d love to have more personalization options right in the builder. Also, having all emails in a single window can get confusing, especially as your account grows. It would be much easier to manage if emails could live directly in their related flows, with broadcasts kept in a separate section. Review collected by and hosted on G2.com.

TP
Coach
Small-Business (50 or fewer emp.)
"Encharge is a cleaner, calmer version of ActiveCampaign without losing power"
What do you like best about Encharge?

The user interface is clean, modern, and so much more user-friendly than other platforms I’ve tried. I moved from ActiveCampaign and immediately noticed how much easier it was to navigate. The Flow builder is visual and intuitive, and I love that I can edit email templates separately without having to dig back into each automation.

Organising Flows and broadcasts into folders helps keep things tidy, and I love that I can still view everything in one place when needed. Being able to send emails in the subscriber’s time zone without upgrading my plan is also a big plus. Support has been fantastic. Vince is always responsive and genuinely helpful. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

I’d love to be able to tag subscribers based on link clicks – I haven’t found that functionality yet. There’s a bit of a learning curve at the start, but it’s much less overwhelming than what I experienced with ActiveCampaign. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business (50 or fewer emp.)
"Slow Support and Frequent Errors Make Platform Frustrating"
What do you like best about Encharge?

Importing data from other places and being able to place that data into the people we already have in the system. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

The support is really lacking, I text them and it takes like 2 business days to reply.

I been asking for a fix of a bug and they told me that in a day or two they will have it, it's been 2 weeks since then and the bug is still there (also they lied to me because they clearly did not fix it) .

Also the platform is constantly sending errors when working on emails so I have to reload the page a lot which ends up being very time consuming. Review collected by and hosted on G2.com.

Matt G.
MG
CEO
Small-Business (50 or fewer emp.)
"A great alternative to more expensive options"
What do you like best about Encharge?

Encharge has a really powerful automations system that they call Flows. It lets you visually build automations with a drag and drop interface very similar to Active Campaign except that it's much faster to use making it a lot easier to setup. I haven't noticed any lag or loading times when building automation Flows out. I also very much appreciate being able to trigger events based on Stripe and ThriveCart activity. It lets me fully customize exactly what my customers receive when they make purchases, cancel their subscriptions, or make payments. The actions in the Flows builder are also really robust without having to pay extra for them like certain other ESP's. A huge part of my marketing strategy involves Facebook custom audiences for retargeting ads, and I can add and remove people from those FB custom audiences right here inside my Flows when they take certain actions like purchasing or starting a Trial. With that setup I can automatically remove buyers from retargeting ad sequences saving me money and preventing them from seeing my "closing soon" style ads when they already bought. If your business is based on appointments they also have a number of triggers and actions directly integrated with Calendly which is great. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

My only complaint is that they don't have many native integrations. Thankfully they do integrate directly with my cart system (Thrivecart) and Facebook for custom audiences which are the big ones for me. But I would really like to see a direct integration with Thrive Themes. For now their integration with Zapier allows me to connect to pretty much anything but using a 3rd party tool and it's associated costs isn't ideal. You could use their form designer and embed it in your page but from my experience I just can't get their forms looking good or matching my page designs/style. Review collected by and hosted on G2.com.

Andrea V.
AV
Technical Engineer
Small-Business (50 or fewer emp.)
"A good software for newsletters and email automation"
What do you like best about Encharge?

I purchased Encharge (https://encharge.io/) because I needed to send emails in bulk and was looking for an alternative to more well-known and expensive email marketing tools. The interface is simple and intuitive, and although I initially had some issues due to importing incorrect contacts, the support was quick and efficient in resolving everything. I was positively impressed by the presence of numerous integrations, such as those with forms to be inserted on the site, and the ability to create highly customizable automated flows. I'm still exploring it, but I can already say that it is a truly powerful and flexible tool. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

To make it work at its best, it is necessary to perform some technical operations, such as domain verification, but the instructions are clear. You cannot delete users from a segment in bulk. It is not very simple to implement. Review collected by and hosted on G2.com.

Albert A.
AA
Consultant
Small-Business (50 or fewer emp.)
"Great Software"
What do you like best about Encharge?

Encharge has changed the way I deliver email marketing campaigns to my clients. The automation process, or creating a flow, is very simple, and there's extensive compatibility with many platforms. The good thing is that they have a roadmap for further expansion. Email delivery is very efficient—I'd say much better than other, more well-known systems—it's a very reliable email delivery system. For me, a change from the previous platform I had is the integration with Shopify. It's a very well-designed integration with full compatibility, and it adapts very well to all the actions and triggers my clients need. Encharge is a real discovery, and I'm delighted with the tool. One of the most important things is the human team behind it. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

Nothing. For me, there's nothing wrong with Encharge. I'm very happy with all the integrations, segmentation, and contact management. It's the perfect fit for me. Review collected by and hosted on G2.com.

Ágnes Eszter N.
ÁN
Company owner with all possible roles
Small-Business (50 or fewer emp.)
"Excellent for small business owners"
What do you like best about Encharge?

What I like best about Encharge is how powerful yet intuitive the automation builder is. I can create complex flows without any coding, and easily segment users by tags like language, product interest, or campaign. It's especially useful that I can manage multiple websites and target each audience differently. The lifetime deal made it a no-brainer, but the features are genuinely impressive. Review collected by and hosted on G2.com.

What do you dislike about Encharge?

While Encharge is quite powerful, it can be a bit overwhelming at first, especially for non-tech users. Some basic features like file attachments in emails or managing tags in bulk are missing or hidden. Also, there’s a bit of a learning curve when it comes to understanding how segments and tags work together. Review collected by and hosted on G2.com.