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ShipStation Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find ShipStation's interface and features to be extremely easy to use, streamlining their shipping processes effectively. (5 mentions)
Users appreciate the rate comparison tool of ShipStation, making it easy to find the best shipping rates. (3 mentions)
Users appreciate the easy WooCommerce integration of ShipStation, enabling efficient shipment processing with return labels. (2 mentions)
Users love the efficient label creation in ShipStation, especially for handling returns and selecting shipping rates. (2 mentions)
Users appreciate the easy label printing feature of ShipStation, enabling efficient shipment processing and return labels. (2 mentions)
Users praise ShipStation for its seamless integration with multiple selling channels, enhancing their shipping operations significantly. (2 mentions)
Users express frustration over poor customer support, describing long wait times and unhelpful responses to issues. (6 mentions)
Users face numerous technical issues with ShipStation, including erratic API failures and cumbersome login processes. (4 mentions)
Users find ShipStation to be not user-friendly, with frustrating login processes and poor customer support experience. (3 mentions)
Users criticize ShipStation for being expensive and implementing hidden paywalls for essential service features. (2 mentions)
Users express frustration over forced updates requiring costly upgrades without prior notice, damaging trust in the service. (2 mentions)
Users experience significant integration issues with ShipStation, leading to frustration and a lack of reliable service. (1 mentions)
Users report frustrating shipment issues with ShipStation, including sync failures and lack of automation, slowing their workflow. (1 mentions)

Top Pros or Advantages of ShipStation

1. Ease of Use
Users find ShipStation's interface and features to be extremely easy to use, streamlining their shipping processes effectively.
See 5 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use shipping platform"

What do you like about ShipStation?

I love ShipStation. Once you get the hang of it, it's so easy to use. I like the rates tool, as it let's me quickly see all of the shipping prices and

JM

Jim M.

Small-Business (50 or fewer emp.)

0.0/5

"Horrible support"

What do you like about ShipStation?

Product itself is great when it works. Easy to setup and get rolling with WooCommerce.

2. Rate Comparison
Users appreciate the rate comparison tool of ShipStation, making it easy to find the best shipping rates.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use shipping platform"

What do you like about ShipStation?

I love ShipStation. Once you get the hang of it, it's so easy to use. I like the rates tool, as it let's me quickly see all of the shipping prices and

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use. I can do multiple orders."

What do you like about ShipStation?

Easy to pick best shipping rates & print labels.

3. Ecommerce Integration
Users appreciate the easy WooCommerce integration of ShipStation, enabling efficient shipment processing with return labels.
See 2 mentions

See Related User Reviews

JM

Jim M.

Small-Business (50 or fewer emp.)

0.0/5

"Horrible support"

What do you like about ShipStation?

Product itself is great when it works. Easy to setup and get rolling with WooCommerce.

Matthew B.
MB

Matthew B.

Small-Business (50 or fewer emp.)

1.0/5

"An unfortunate necessity for my business"

What do you like about ShipStation?

It's the only app out there that lets me process shipments from woocommerce the way I need with return labels (rentals).

4. Label Creation
Users love the efficient label creation in ShipStation, especially for handling returns and selecting shipping rates.
See 2 mentions

See Related User Reviews

Matthew B.
MB

Matthew B.

Small-Business (50 or fewer emp.)

1.0/5

"An unfortunate necessity for my business"

What do you like about ShipStation?

It's the only app out there that lets me process shipments from woocommerce the way I need with return labels (rentals).

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use. I can do multiple orders."

What do you like about ShipStation?

Easy to pick best shipping rates & print labels.

5. Label Printing
Users appreciate the easy label printing feature of ShipStation, enabling efficient shipment processing and return labels.
See 2 mentions

See Related User Reviews

Matthew B.
MB

Matthew B.

Small-Business (50 or fewer emp.)

1.0/5

"An unfortunate necessity for my business"

What do you like about ShipStation?

It's the only app out there that lets me process shipments from woocommerce the way I need with return labels (rentals).

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use. I can do multiple orders."

What do you like about ShipStation?

Easy to pick best shipping rates & print labels.

6. Shipping Management
Users praise ShipStation for its seamless integration with multiple selling channels, enhancing their shipping operations significantly.
See 2 mentions

See Related User Reviews

Matthew B.
MB

Matthew B.

Small-Business (50 or fewer emp.)

1.0/5

"An unfortunate necessity for my business"

What do you like about ShipStation?

It's the only app out there that lets me process shipments from woocommerce the way I need with return labels (rentals).

Ian G.
IG

Ian G.

Small-Business (50 or fewer emp.)

1.0/5

"Shipstaton, sounds good, but its not"

What do you like about ShipStation?

At first it seemed like such a great solution, if you have not shipping volume you can get what you think are good rates for shipping. But there are

Top Cons or Disadvantages of ShipStation

1. Poor Customer Support
Users express frustration over poor customer support, describing long wait times and unhelpful responses to issues.
See 6 mentions

See Related User Reviews

Mike U.
MU

Mike U.

Small-Business (50 or fewer emp.)

0.0/5

"ShipStation Just Lost a Long-Time Customer"

What do you dislike about ShipStation?

I’ve been a loyal customer of ShipStation since 2015—nearly a decade of paying for their service without issue. But this past week has been a nightmar

Matthew B.
MB

Matthew B.

Small-Business (50 or fewer emp.)

1.0/5

"An unfortunate necessity for my business"

What do you dislike about ShipStation?

Everything else. It's a truly terrible system in every way possible. The very worst part is it takes me 30-40 clicks EVERY SINGLE TIME I want to log i

2. Technical Issues
Users face numerous technical issues with ShipStation, including erratic API failures and cumbersome login processes.
See 4 mentions

See Related User Reviews

Mike U.
MU

Mike U.

Small-Business (50 or fewer emp.)

0.0/5

"ShipStation Just Lost a Long-Time Customer"

What do you dislike about ShipStation?

I’ve been a loyal customer of ShipStation since 2015—nearly a decade of paying for their service without issue. But this past week has been a nightmar

Matthew B.
MB

Matthew B.

Small-Business (50 or fewer emp.)

1.0/5

"An unfortunate necessity for my business"

What do you dislike about ShipStation?

Everything else. It's a truly terrible system in every way possible. The very worst part is it takes me 30-40 clicks EVERY SINGLE TIME I want to log i

3. Not User-Friendly
Users find ShipStation to be not user-friendly, with frustrating login processes and poor customer support experience.
See 3 mentions

See Related User Reviews

Mike U.
MU

Mike U.

Small-Business (50 or fewer emp.)

0.0/5

"ShipStation Just Lost a Long-Time Customer"

What do you dislike about ShipStation?

I’ve been a loyal customer of ShipStation since 2015—nearly a decade of paying for their service without issue. But this past week has been a nightmar

Matthew B.
MB

Matthew B.

Small-Business (50 or fewer emp.)

1.0/5

"An unfortunate necessity for my business"

What do you dislike about ShipStation?

Everything else. It's a truly terrible system in every way possible. The very worst part is it takes me 30-40 clicks EVERY SINGLE TIME I want to log i

4. Expensive
Users criticize ShipStation for being expensive and implementing hidden paywalls for essential service features.
See 2 mentions

See Related User Reviews

Mike U.
MU

Mike U.

Small-Business (50 or fewer emp.)

0.0/5

"ShipStation Just Lost a Long-Time Customer"

What do you dislike about ShipStation?

I’ve been a loyal customer of ShipStation since 2015—nearly a decade of paying for their service without issue. But this past week has been a nightmar

BR

Brandon R.

Small-Business (50 or fewer emp.)

0/5

"Horrible Support, Keeps raising prices or removing features"

What do you dislike about ShipStation?

Their support is TERRIBLE. They constantly raise prices or remove features forcing you to go up to a different monthly package. It is a really bad s

5. Forced Updates
Users express frustration over forced updates requiring costly upgrades without prior notice, damaging trust in the service.
See 2 mentions

See Related User Reviews

Mike U.
MU

Mike U.

Small-Business (50 or fewer emp.)

0.0/5

"ShipStation Just Lost a Long-Time Customer"

What do you dislike about ShipStation?

I’ve been a loyal customer of ShipStation since 2015—nearly a decade of paying for their service without issue. But this past week has been a nightmar

BR

Brandon R.

Small-Business (50 or fewer emp.)

0/5

"Horrible Support, Keeps raising prices or removing features"

What do you dislike about ShipStation?

Their support is TERRIBLE. They constantly raise prices or remove features forcing you to go up to a different monthly package. It is a really bad s

6. Integration Issues
Users experience significant integration issues with ShipStation, leading to frustration and a lack of reliable service.
See 1 mentions

See Related User Reviews

Mike U.
MU

Mike U.

Small-Business (50 or fewer emp.)

0.0/5

"ShipStation Just Lost a Long-Time Customer"

What do you dislike about ShipStation?

I’ve been a loyal customer of ShipStation since 2015—nearly a decade of paying for their service without issue. But this past week has been a nightmar

7. Shipment Issues
Users report frustrating shipment issues with ShipStation, including sync failures and lack of automation, slowing their workflow.
See 1 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Easy to use. I can do multiple orders."

What do you dislike about ShipStation?

If a order comes in 6/27 but shipped out 7/1 shipstation will add the # of moved items in the report of 6/27 not on ship out day

ShipStation Reviews (550)

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ShipStation Reviews (550)

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PW
IT Director
Small-Business (50 or fewer emp.)
"Effortless Shipping and Savings"
What do you like best about ShipStation?

ShipStation hooks to everything and makes shipping easy. I even like how much we save on shipping using ShipStation. We use the mobile app and use ShipStation to verify orders as well. Customer support is great at answering any questions we have quickly. Setting up ShipStation was easy as it just plugs quick and easy in to Shopify and Amazon. Simplifying the shipping we do on a daily basis. ShipAtation has become a crucial part to our company. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

Not everything printable is customizable. Review collected by and hosted on G2.com.

"Streamlined Shipping with Excellent Integration"
What do you like best about ShipStation?

I have been using ShipStation for about six years and appreciate its capability to seamlessly integrate with our POS system and manage online shipping need. One of the things I love about ShipStation is its ease of use, from setting it up initially to its day-to-day operations, it has been very smooth. The quick shipment features, ability to create labels promptly, and securing good shipping rates effectively streamline our shipping logistics. It handles tracking and sends out confirmation updates efficiently which significantly helps with customer communication. The address validation and alerting our customers about the status of their shipments are very useful features. I value the quick calculation and purchase of shipping labels, especially from UPS. Additionally, the feature that allows us to generate labels and retrospectively check on shipments for our customers extends our business efficiency. Moreover, staying competitive with pricing is crucial for us, and ShipStation meets this need effectively. I am also pleased with the reporting structure, which aids in our business management. Overall, ShipStation significantly simplifies the processes of our online e-commerce shipping. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

I feel that ShipStation could improve by offering more options for best purchase decisions. Review collected by and hosted on G2.com.

"Effortless Bulk Shipping Made Easy"
What do you like best about ShipStation?

I appreciate the smooth and straightforward setup experience with ShipStation, thanks to the assistance of their representative. I love how ShipStation handles bulk shipping efficiently, particularly in generating shipping labels using a thermal printer, which simplifies the process of preparing packages for the United States Postal Service pick up the next day. The capability to upload addresses into the system for label creation significantly enhances my operations, especially for managing up to 400 shipments in a single day. I value the integration with Excel, which streamlines data processes by eliminating the need for manual address entry and enabling the generation of reports with tracking information for customer communication. The ease of shipping procedures, from uploading addresses to printing labels and preparing them for postal service collection, makes ShipStation a remarkable tool. These features are crucial, and this ease of use is a key reason why I would choose to repurchase and recommend ShipStation to others, warranting my rating of 10 on the likelihood of recommending it. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

There is nothing I don't like about ShipStation Review collected by and hosted on G2.com.

Verified User in Food Production
AF
Small-Business (50 or fewer emp.)
"Overall, would recommend"
What do you like best about ShipStation?

We initially started using ShipStation when we were switching to using Shopify as our primary platform. After looking at several other possible shipping facilitators, ShipStation was the only one that hd the features we needed to keep business going as usual. Once you get the basics, it's fairly intuitive to use, and getting better. We have negotiated our own rates with our carrier, and it's really simple to have those rates show up in the system. Anytime I've called with a question, the customer support has been excellent. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

While there are a lot of amazing reports, there are some limitations that are frustrating only because I know the data is there, it's just not easily accessible. One thing I would love to see is an expansion on the "Shipment Count By User" report. It would be awesome to not only see how many shipments an individual has gotten out, but also how many boxes, how many items, and how much weight. We have such a wide range in our order size, that one person may get 50-75 orders out in a day, while another who is working just as hard may only get out 12-17. Having metrics besides the number of shipments would help me establish a more uniform expectation of what should be accomplished in any given day. Review collected by and hosted on G2.com.

"Saves Time with Efficient Order Sync, But Lacks Master Shipment Support"
What do you like best about ShipStation?

I appreciate ShipStation for its capability to automatically sync orders into their platform, which has streamlined our order processing significantly. The automatic synchronization not only saves us a lot of time but also labor, as we used to manually copy-paste shipping labels using different providers. This function enables us to process shipments more efficiently by automatically adding tracking numbers to our website. Additionally, I love the rate comparison feature, which allows us to compare shipping rates from different carriers like USPS, UPS, and FedEx. This functionality is vital as it empowers us to select the most cost-effective shipping options, ultimately saving us money. The customer service representatives are incredibly helpful; they guided us through a somewhat complicated onboarding process, ensuring our accounts like Etsy and Amazon were properly linked, which would have been challenging without their support. Overall, ShipStation enhances our shipment processing efficiency and helps us maintain a smooth operational flow. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

I find the initial setup with ShipStation a bit complicated. Linking accounts like Etsy and Amazon requires customer support assistance, as doing it independently can be challenging. Additionally, ShipStation's inability to process master shipments is a significant limitation for us. With orders containing multiple boxes, we cannot provide a master tracking number for customers to view all related shipments. This forces us to process each box separately, unlike FedEx, which offers master shipment capabilities. Review collected by and hosted on G2.com.

Mike U.
MU
President
Small-Business (50 or fewer emp.)
"ShipStation Just Lost a Long-Time Customer"
What do you like best about ShipStation?

Its history . . . but that is now history. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

I’ve been a loyal customer of ShipStation since 2015—nearly a decade of paying for their service without issue. But this past week has been a nightmare.

Out of the blue, all of our API connections stopped working, and we began receiving error 402 across the board. No notice. No warning. Just a broken system. When I reached out, I was eventually told I needed to upgrade to a higher-tier “Gold” plan—despite being well under the shipping and selling channel thresholds that supposedly justify that tier.

So let me get this straight: after years of paying for your service and building our workflow around your platform, you arbitrarily cut off API access and hold it hostage behind a paywall—even though we’re using a fraction of what we’re allowed? That’s not a “policy change.” That’s a cash grab, plain and simple.

To make matters worse, customer support was robotic, scripted, and infuriatingly slow. I had to talk to an AI assistant that couldn’t understand the problem, and when I finally got to a human, they repeated company lines about “new policies” and offered no real solutions. The support rep even admitted the usage didn’t justify an upgrade—but still told me to pay more if I wanted it to work.

This is a betrayal of customer trust and a shining example of how not to treat long-term users.

I’ve canceled my account and will never recommend ShipStation again. If you’re a business owner relying on stable integrations and transparent pricing, look elsewhere. There are plenty of other platforms that won’t pull the rug out from under you for a few extra bucks. Review collected by and hosted on G2.com.

Response from Hunter Nagar of ShipStation

First and foremost, we want to sincerely thank you for being a loyal ShipStation customer since 2015. We’re truly sorry to hear about your recent experience and the frustration it’s caused. Your feedback is not only heard — it’s valued.

We understand how disruptive unexpected changes can be, especially when your business relies on our platform for daily operations. You’ve invested nearly a decade in using ShipStation, and we deeply regret that this change around API access left you feeling blindsided and unsupported.

To provide some clarity:

Our goal with recent plan changes — including API access moving to the Gold tier — is to better align our pricing with the value and scalability our platform offers, especially for growing businesses that rely heavily on integrations. We recognize that for some customers, these changes may feel abrupt or frustrating, especially if you’re not seeing new features that you would utilize. We’re actively working to make the value of each tier clearer, and your feedback helps shape that direction.

I have reached out to you personally to discuss potential options in hopes to find a way forward that addresses your concerns and shows you the level of care and support you deserve, so keep an eye on your email inbox.

Thank you again for taking the time to share your experience — we’re listening.

- Hunter

Keith N.
KN
VP - eCommerce
Mid-Market (51-1000 emp.)
"Flexible Platform with Great Rate Shopping, But Limited Billing Options"
What do you like best about ShipStation?

The ability to shop rates and the overall flexibility of the platform. It's also a plus that it's fully integrated to Rithum. That made implementation super easy. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

There are no billing options. Everything must be paid by credit card or a direct debit to my bank account. Review collected by and hosted on G2.com.

Andrew W.
AW
founder
Small-Business (50 or fewer emp.)
"An almost perfect ecommerce shipping solution"
What do you like best about ShipStation?

Shipstation is the hub to the wheel of my business. It integrates into almost all of my e-commerce channels and several of my shipping services. It excels at managing in and outbound orders to my 3rd party shipping warehouse. I am able to focus on growing my business instead of operating in it. A key to my success as a small company. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

While the software tracks my inventory, it does not help me manage it. I would really like to see a feature that alerts me to low stock, or the ability to manage my product packaging independently of the SKU it is attached to. These are processes I have to manually do at the time of this writing (May 2023). Review collected by and hosted on G2.com.

Max I.
MI
President
Small-Business (50 or fewer emp.)
"Well-Designed and Reliable, Though Support Could Improve"
What do you like best about ShipStation?

This software is very well designed, with almost no outages and reasonable shipping prices. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

On the few occasions when I needed assistance, customer support did not perform at their best. However, I was still able to get my issues resolved. Review collected by and hosted on G2.com.

Joseph E.
JE
Ecommerce & IT Specialist
Small-Business (50 or fewer emp.)
"Scalable Shipping Platform with Room for UI and Shopify Integration Improvements"
What do you like best about ShipStation?

Great shipping platform that scales with you. Review collected by and hosted on G2.com.

What do you dislike about ShipStation?

Sometimes I feel like the UI is a bit overcomplicated, and the latest integration with Shopify has one limitation. Review collected by and hosted on G2.com.

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