The G2 on Virtuous

Virtuous Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the ease of use of Virtuous, enjoying quick navigation and efficient automation to enhance donor interactions. (25 mentions)

Users value the customizability and responsiveness of Virtuous, enhancing donor relationships and overall functionality. (18 mentions)

Users value the expert customer support from Virtuous, enhancing their experience with seamless onboarding and integration. (14 mentions)

Users value the clarity of the gift import process in Virtuous, enhancing donor record management and organization. (14 mentions)

Users commend the efficiency of Automations in Virtuous, greatly reducing manual work and enhancing donor interactions. (13 mentions)

Users value the effective communication tools in Virtuous, enhancing relationships with donors and streamlining data management. (6 mentions)

Users find several missing features in Virtuous, hindering usability and effectiveness for their organization’s needs. (13 mentions)

Users find the limited features of Virtuous restrict their tasks, hindering progress and usability in marketing tools. (9 mentions)

Users express frustration over poor customer support, facing long response times and inadequate assistance for resolving issues promptly. (8 mentions)

Users find the lack of flexibility in Virtuous frustrating, particularly with receipting and query limitations. (7 mentions)

Users find the limited customization frustrating, wishing for more tailored options for reports and forms. (7 mentions)

Users face persistent technical issues with Virtuous, including outdated features, poor support, and data integration problems. (7 mentions)

Top Pros or Advantages of Virtuous

1. Ease of Use

Users value the ease of use of Virtuous, enjoying quick navigation and efficient automation to enhance donor interactions.

See 25 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Limited Customization but Automations are Great"

What do you like about Virtuous?

I love the concept of Automations and am working on using them in a way that reduces manual work for my team and improves efficiencies so we can serve

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"We switched to Virtuous about 1 year ago and we are very happy with the results"

What do you like about Virtuous?

Easy to navigate and lots of ways to reach out to our donor base

2. Features

Users value the customizability and responsiveness of Virtuous, enhancing donor relationships and overall functionality.

See 18 mentions

See Related User Reviews

Paul S.

Mid-Market (51-1000 emp.)

4.5/5

"We are soaring to new heights with Virtuous"

What do you like about Virtuous?

Virtuous automations are allowing us to respond to donors quicker than ever before, bringing another level of relationship between us and our donors.

Jeet S.

Small-Business (50 or fewer emp.)

4.0/5

"Nice application"

What do you like about Virtuous?

leading marketing and CRM platform for Non-profit organizations

3. Customer Support

Users value the expert customer support from Virtuous, enhancing their experience with seamless onboarding and integration.

See 14 mentions

See Related User Reviews

M M.

Mid-Market (51-1000 emp.)

3.5/5

"Virtuous 2024 Event"

What do you like about Virtuous?

Different workshops, personal helpdesk available

Babette "Babs" S.

Mid-Market (51-1000 emp.)

5.0/5

"User Friendly Data Base"

What do you like about Virtuous?

The ease of getting ramped up quickly to use accurate, quality data was the most useful part of using the tool. Not to mention the expertise of the Vi

4. Donor Management

Users value the clarity of the gift import process in Virtuous, enhancing donor record management and organization.

See 14 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Donor Database Perfect for Smaller Non-Profits"

What do you like about Virtuous?

I really enjoy having all of our donor infromation and marketing platforms all in one software.

Nydia S.

Mid-Market (51-1000 emp.)

4.0/5

"Database for better serving donors! :)"

What do you like about Virtuous?

Virtuous has been a great resource for my team as we serve those who interact with our organization as givers of their time and money. It allows us to

5. Donations Management

Users commend the efficiency of Automations in Virtuous, greatly reducing manual work and enhancing donor interactions.

See 13 mentions

See Related User Reviews

Paul S.

Mid-Market (51-1000 emp.)

4.5/5

"We are soaring to new heights with Virtuous"

What do you like about Virtuous?

Virtuous automations are allowing us to respond to donors quicker than ever before, bringing another level of relationship between us and our donors.

Verified User

Small-Business (50 or fewer emp.)

2.0/5

"Mediocre software that adds new bells and whistles before improving their main functions."

What do you like about Virtuous?

Our organization follows an acrual accounting system, and Virtuous allows us to track pledges, whereas a lot of other CRMs do not.

6. Communication

Users value the effective communication tools in Virtuous, enhancing relationships with donors and streamlining data management.

See 6 mentions

See Related User Reviews

Lisa B.

Mid-Market (51-1000 emp.)

5.0/5

"The Power of Data with Virtuous"

What do you like about Virtuous?

I’m thrilled with the new BI tool in Virtuous! It gives us the flexibility to create any report we need and encourages innovative thinking. The custom

Meghan M.

Small-Business (50 or fewer emp.)

4.0/5

"Happy with the Switch!"

What do you like about Virtuous?

We have loved the ease of use for Virtuous. We are able to have households, which we didn't have previously. We are able to communicate with donors ba

Top Cons or Disadvantages of Virtuous

1. Missing Features

Users find several missing features in Virtuous, hindering usability and effectiveness for their organization’s needs.

See 13 mentions

See Related User Reviews

Jeet S.

Small-Business (50 or fewer emp.)

4.0/5

"Nice application"

What do you dislike about Virtuous?

lagging few feature like long estimated conversion time

Sara H.

Mid-Market (51-1000 emp.)

1.0/5

"Cons outweigh the Pros"

What do you dislike about Virtuous?

There are quiet a few features about Virtuous that have proven unhelpful or nonintuitive to the needs of our organization. The grants tracking feature

2. Limited Features

Users find the limited features of Virtuous restrict their tasks, hindering progress and usability in marketing tools.

See 9 mentions

See Related User Reviews

Katrina S.

Mid-Market (51-1000 emp.)

4.0/5

"A wonderful tool for non-profits"

What do you dislike about Virtuous?

We wish the marketing tools were more robust and easier to use. It would be amazing if we could perform more of our marketing functions within Virtuou

Josh H.

Mid-Market (51-1000 emp.)

5.0/5

"User friendly, powerful"

What do you dislike about Virtuous?

It can lack flexibility sometimes. Receipting is a bit clunky, and Events need to be built out more.

3. Poor Customer Support

Users express frustration over poor customer support, facing long response times and inadequate assistance for resolving issues promptly.

See 8 mentions

See Related User Reviews

Stephanie C.

Small-Business (50 or fewer emp.)

4.0/5

"Fabulous For Donor Stewardship"

What do you dislike about Virtuous?

Not a fully finished product. while a cool thing that Virtuous has going is that it is always evolving, that can sometimes be a downside for users th

Verified User

Mid-Market (51-1000 emp.)

3.5/5

"Limited Customization but Automations are Great"

What do you dislike about Virtuous?

Virtuous has a lot of limitations in my perspective from a data management and customization standpoint. We aren't able to customize screens, make ce

4. Limitations

Users find the lack of flexibility in Virtuous frustrating, particularly with receipting and query limitations.

See 7 mentions

See Related User Reviews

DHARMENDRA K.

Small-Business (50 or fewer emp.)

4.5/5

"My feedback for Virtuous"

What do you dislike about Virtuous?

The cost may be high for smaller nonprofits or organizations with limited budgets. Limited options for customizing certain fields or reports based on

Josh H.

Mid-Market (51-1000 emp.)

5.0/5

"User friendly, powerful"

What do you dislike about Virtuous?

It can lack flexibility sometimes. Receipting is a bit clunky, and Events need to be built out more.

5. Limited Customization

Users find the limited customization frustrating, wishing for more tailored options for reports and forms.

See 7 mentions

See Related User Reviews

Sara P.

Small-Business (50 or fewer emp.)

5.0/5

"Steps above the rest!"

What do you dislike about Virtuous?

I wish the forms were more customizable.

DHARMENDRA K.

Small-Business (50 or fewer emp.)

4.5/5

"My feedback for Virtuous"

What do you dislike about Virtuous?

The cost may be high for smaller nonprofits or organizations with limited budgets. Limited options for customizing certain fields or reports based on

6. Technical Issues

Users face persistent technical issues with Virtuous, including outdated features, poor support, and data integration problems.

See 7 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Going on 4 years of using Virtuous CRM"

What do you dislike about Virtuous?

Implemetation was quite rocky for my organization. Only having email tech support is a downer, as some issues we have encountered are hard to explai

Sara H.

Mid-Market (51-1000 emp.)

1.0/5

"Cons outweigh the Pros"

What do you dislike about Virtuous?

There are quiet a few features about Virtuous that have proven unhelpful or nonintuitive to the needs of our organization. The grants tracking feature

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Jake F.

CRM Manager

Small-Business (50 or fewer emp.)

8/20/2025

"Virtuous"

5/5

What do you like best about Virtuous?

The customizability of the platforms allows our team to truly do anything we can imagine. Our ideas are never limited by technology, which is an extremely rare benefit regarding CRMs. Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

Because things are so customizable, there isn’t always support for the things we create. However, that becomes a fun puzzle to solve, and the support team is always happy to problem-solve with us. Review collected by and hosted on G2.com.

Jenna V.

Admin Assistant

Small-Business (50 or fewer emp.)

8/20/2025

"Admin Assistant"

4.5/5

What do you like best about Virtuous?

I love all the tools and features Virtuous has to enhance our relationships with our partners and donors. Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

Some of the integration struggles we have had. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

10/14/2025

"Intuitive Dashboard, but Automation Setup Takes Time"

4/5

What do you like best about Virtuous?

Very easy to use with intuitive dashboard and modules. Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

It's taken longer than expected to set up all the automation and scripts we need. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

8/20/2025

"3 Years and Still Loving to Learn More"

5/5

What do you like best about Virtuous?

The support team is so knowledgeable and helpful. Whether we're bringing on new team members or finally taking advantage of the countless capabilities, they're fast to help lend advice and speed along our processes to engage our base with personalized and scalable actions Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

The event capabilities could be improved, but they have integration with other services to aid Review collected by and hosted on G2.com.

Rachael B.

Donations Processing Supervisor

Mid-Market (51-1000 emp.)

8/21/2025

"Great energy. Well planned. See you in 2026"

4.5/5

What do you like best about Virtuous?

The speakers and tracks were well thought out. The opportunity to network with other non-profit leaders was amazing. Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

Hard thing to complain about but there were so many good options of learning that it was hard to choose. Review collected by and hosted on G2.com.

Sara P.

Director of Operations and Advancement

Small-Business (50 or fewer emp.)

8/19/2025

"Steps above the rest!"

5/5

What do you like best about Virtuous?

The integrations have been amazing to streamline our work! Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

I wish the forms were more customizable. Review collected by and hosted on G2.com.

Verified User in Accounting

Mid-Market (51-1000 emp.)

8/19/2025

"A great experience and fun to meet new people."

5/5

What do you like best about Virtuous?

The ease of use and customer service provided. Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

Forms aren't always the most practical for collection information and payment. Review collected by and hosted on G2.com.

Paola V.

Media Specialist

Mid-Market (51-1000 emp.)

8/29/2024

"Great Donor and Communication Platform"

5/5

What do you like best about Virtuous?

Virtuous is extremely user friendly and is great for internal management of fundraising, events, donations, and donor realtions. I love using Virtuous to communicate with my donors, track metrics on how they are responding to that communication, set up automations to take out the busy work of doing things one by one, and send tasks to other team memebers as deadlines/check in points. Virtuous is the main software my organization uses, we log on daily. The customer support aspect of Virtuous is awesome, we have our main rep (shout out to Aaron B!) who aswers all of our questions whenever we need and will get us to the people we need to go to if he does not know the answer. Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

The only downside is not having a tap to pay feature, like if someone walked up or wanted to make a quick annonymous donation, they still need to go through the process of leaving name, phone, address, email, etc. However we voiced our concerns to our rep and our feedback was added to a list for new deleveopment/edits to the platform. Review collected by and hosted on G2.com.

What problems is Virtuous solving and how is that benefiting you?

Virtuous is saving us in the communication aspect, we get so many new donors monthly and we can set automations so when someone new signs up, they are immediately sent a welcome letter and giving a 'new donor' tag and from there we can set our internal tasks to reach out by phone after 30 days, etc. Automation really makes that process so easy so we are not invidiually reaching out and categorizing each donor every time a new one comes in. Review collected by and hosted on G2.com.

Stephanie C.

Donor Services Director

Small-Business (50 or fewer emp.)

8/26/2024

"Fabulous For Donor Stewardship"

4/5

What do you like best about Virtuous?

Our organization really enjoys the Donor Stewardship opportunities and possibilities of Virtuous, being able to create automation and having multiple pathways of connecting to all donors in our CRM truly helps build relationships with donors that may be overlooked or are simply sipping through the cracks. Once you understand the basics it becomes easier to manipulate the system to benefit how your organization needs the platform to work - everyone is different. Our Customer Success Manager is fabulous and is always there to help with any and all questions we as an organization may have it has truly helped make learning the more advanced parts of Virtuous easier. Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

Not a fully finished product. while a cool thing that Virtuous has going is that it is always evolving, that can sometimes be a downside for users that need to clean and finalize product. There are times when we have simple tasks we want to bulk update or complete on our to-do list however we run into roadblocks that cause us to completely halt progress on these products. When a ticket is submitted it does take quite a long time for a customer service rep (not Customer Success Manager) to reply, there is not an immediate chat available. Sometimes a reply will come within 30 minutes, others it may take 2 days...and by then I have worked through my problem on my own. Review collected by and hosted on G2.com.

Heather H.

Small-Business (50 or fewer emp.)

8/26/2024

"So much exciting 'stuff' happening"

4.5/5

What do you like best about Virtuous?

Virtuous just makes sense. From how contacts are saved (households, but also individuals) to the automation programs the whole system is easy to use, as it was built for managing donations! Review collected by and hosted on G2.com.

What do you dislike about Virtuous?

We had a little hiccup with our automation starting over. We wanted a once and done automation, but there was an error with how the queries were established, which caused the whole thing to start over. Review collected by and hosted on G2.com.

What problems is Virtuous solving and how is that benefiting you?

I feel that the time it takes to enter a gift - from entering a new constituent to recording the gifts - is much less. It's definately a time saver. Also, I love the way the contacts are saved - on a household level, but also from an individual point of view. This is especially helpful when dealing with deceased donors. At the conference it was announced that passthrough gifts will be able to have multiple donors - this is going to be amazing! When dealing with gifts from United Way (as an example) it's going to make so much more sense being able to have mulitple donors attached to one gift. Review collected by and hosted on G2.com.