The G2 on Winmo

Winmo Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the easy access to key stakeholder contact information provided by Winmo for effective advertising research. (12 mentions)

Users value the daily sales leads emails from Winmo, finding them essential for discovering new prospects easily. (6 mentions)

Users find the daily sales leads email exceptionally helpful, providing easy-to-read updates and vital contact information. (5 mentions)

Users appreciate the data accuracy of Winmo, ensuring timely and reliable insights for effective prospecting. (4 mentions)

Users enjoy the insightful intent data from WinmoEdge, enabling efficient targeting and increased outreach response rates. (4 mentions)

Users express frustration with outdated information, as many contacts and company data are inaccurate or missing. (7 mentions)

Users experience inaccurate data on Winmo, such as outdated company information and inconsistent media spend figures. (4 mentions)

Users note a lack of comprehensive information on smaller companies, limiting the utility of Winmo's data. (4 mentions)

Users experience inaccurate information issues with Winmo, noting outdated emails and occasional incorrect data reports. (3 mentions)

Users find that Winmo has outdated contacts, making it difficult to connect with the right individuals at brands. (3 mentions)

5 Pros or Advantages of Winmo

1. Contact Information

Users value the easy access to key stakeholder contact information provided by Winmo for effective advertising research.

See 12 mentions

See Related User Reviews

Michael O.

Small-Business (50 or fewer emp.)

4.0/5

"For a marketing agency, specifically one targeting large brands, this system is best of breed"

What do you like about Winmo?

I like that it has an estimated spend breakdown across broadcast, radio, print, digital. It shows Agency of Record relationships, a few contacts here

Nils O.

Mid-Market (51-1000 emp.)

5.0/5

"Senior Sales Director - Professional seller and sales leader"

What do you like about Winmo?

I love the easy access to key stake holder contact information on the agency and brand side of the advertising business

2. Lead Generation

Users value the daily sales leads emails from Winmo, finding them essential for discovering new prospects easily.

See 6 mentions

See Related User Reviews

Kathy F.

Enterprise (> 1000 emp.)

4.0/5

"Winmo is a great tool to trade information on your prospects"

What do you like about Winmo?

the WinmoEdge daily sales leads emails provide useful information

Christine M.

Small-Business (50 or fewer emp.)

5.0/5

"Worldclass access to advertising industry data"

What do you like about Winmo?

The tool gives access to an immense amount of data at a reasonable price. It is very useful in finding prospects and be able to send interesting ema

3. Helpful

Users find the daily sales leads email exceptionally helpful, providing easy-to-read updates and vital contact information.

See 5 mentions

See Related User Reviews

Ashley M.

Mid-Market (51-1000 emp.)

5.0/5

"Fantastic Tool & Very Easy to Use"

What do you like about Winmo?

The "daily sales leads" email is extremely helpful ... It shows highlights & is very easy to read... Always find new leads & updated contact i

Michael A.

Mid-Market (51-1000 emp.)

5.0/5

"Must-Have Media Tool"

What do you like about Winmo?

The breadth and depth of information is exceptional but the best part is should there be any gaps, the Winmo team is quick to respond and fill them co

4. Data Accuracy

Users appreciate the data accuracy of Winmo, ensuring timely and reliable insights for effective prospecting.

See 4 mentions

See Related User Reviews

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Winmo for the Win"

What do you like about Winmo?

Data is current and accurate.When I want to find acontact I am certain it will be timely. New Positions and trends are constantly sent to my inbox to

Christine M.

Small-Business (50 or fewer emp.)

5.0/5

"Worldclass access to advertising industry data"

What do you like about Winmo?

The tool gives access to an immense amount of data at a reasonable price. It is very useful in finding prospects and be able to send interesting ema

5. Intent Data

Users enjoy the insightful intent data from WinmoEdge, enabling efficient targeting and increased outreach response rates.

See 4 mentions

See Related User Reviews

Michael O.

Small-Business (50 or fewer emp.)

4.0/5

"For a marketing agency, specifically one targeting large brands, this system is best of breed"

What do you like about Winmo?

I like that it has an estimated spend breakdown across broadcast, radio, print, digital. It shows Agency of Record relationships, a few contacts here

Melissa S.

Mid-Market (51-1000 emp.)

4.5/5

"I love using Winmo, most emails are valid and it is very easy to navigate when prospecting."

What do you like about Winmo?

The ease of navigation is a huge upside to seeing many employees from one org. WinmoEdge gives me insight into prospects and I love that they aren't w

5 Cons or Disadvantages of Winmo

1. Outdated Information

Users express frustration with outdated information, as many contacts and company data are inaccurate or missing.

See 7 mentions

See Related User Reviews

Michael O.

Small-Business (50 or fewer emp.)

4.0/5

"For a marketing agency, specifically one targeting large brands, this system is best of breed"

What do you dislike about Winmo?

My biggest beef is when a company or brand is not even listed. Winmo seems to be catered towards huge brands with massive spend. For an agency like

Kenya I.

Enterprise (> 1000 emp.)

4.5/5

"Winmo has been integral to keeping up with industry updates and insights."

What do you dislike about Winmo?

When building lists on Winmo, the filtering option is very helpful. It would be more helpful, however, if there were a more accurate way of identifyin

2. Inaccurate Data

Users experience inaccurate data on Winmo, such as outdated company information and inconsistent media spend figures.

See 4 mentions

See Related User Reviews

Kenya I.

Enterprise (> 1000 emp.)

4.5/5

"Winmo has been integral to keeping up with industry updates and insights."

What do you dislike about Winmo?

When building lists on Winmo, the filtering option is very helpful. It would be more helpful, however, if there were a more accurate way of identifyin

Michael A.

Mid-Market (51-1000 emp.)

5.0/5

"Must-Have Media Tool"

What do you dislike about Winmo?

Sometimes incorrect media spend numbers are reported, as in a substantial budget for a very small brand. However, these are often rectified fairly qui

3. Missing Information

Users note a lack of comprehensive information on smaller companies, limiting the utility of Winmo's data.

See 4 mentions

See Related User Reviews

Michael O.

Small-Business (50 or fewer emp.)

4.0/5

"For a marketing agency, specifically one targeting large brands, this system is best of breed"

What do you dislike about Winmo?

My biggest beef is when a company or brand is not even listed. Winmo seems to be catered towards huge brands with massive spend. For an agency like

Kathy F.

Enterprise (> 1000 emp.)

4.0/5

"Winmo is a great tool to trade information on your prospects"

What do you dislike about Winmo?

Winmo is still lacking spend information on small to medium sized companies

4. Inaccurate Information

Users experience inaccurate information issues with Winmo, noting outdated emails and occasional incorrect data reports.

See 3 mentions

See Related User Reviews

Michael A.

Mid-Market (51-1000 emp.)

5.0/5

"Must-Have Media Tool"

What do you dislike about Winmo?

Sometimes incorrect media spend numbers are reported, as in a substantial budget for a very small brand. However, these are often rectified fairly qui

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Amazing resource for sellers"

What do you dislike about Winmo?

Data is not always 100% accurate (sometimes someone has left a company and it's not updated yet) but it's a minor issue.

5. Outdated Contacts

Users find that Winmo has outdated contacts, making it difficult to connect with the right individuals at brands.

See 3 mentions

See Related User Reviews

Alison M.

Mid-Market (51-1000 emp.)

5.0/5

"Winmo has been an amazing resource for me!"

What do you dislike about Winmo?

I think the main issue I've experienced with Winmo is that the contacts and data aren't always up to date. There have been times when a majority of t

Jake W.

Small-Business (50 or fewer emp.)

4.5/5

"Great Rolodex Builder and Sales Tool"

What do you dislike about Winmo?

Because Winmo mostly services larger agencies or media agencies, for my company as an influencer/talent company, there are sometimes not the right con

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Peter T.

Director of New Business Development

Mid-Market (51-1000 emp.)

5/21/2024

"Daily Winmo User - Accurate and Concise Information Always Accessible"

5/5

What do you like best about Winmo?

Wimno provides me with relevant and real-time information on a veriety of companies and organizations I am prospecting as potential clients. It has information that is critical in my outreach and subsequent conversations while meeting with prospects. Gives me vital pieces of infroamtion about organizational changes and key contacts movements. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

For my role in particular, some information can be buried or somewhat difficult to find. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

12/19/2024

"Winmo for the Win"

5/5

What do you like best about Winmo?

Data is current and accurate.When I want to find acontact I am certain it will be timely. New Positions and trends are constantly sent to my inbox to keep me engaged! Review collected by and hosted on G2.com.

What do you dislike about Winmo?

Too many options, honestly I love the options, I just have not found 1 way I want to search and save. Information is in multiple places. If there was an integration to our SalesForce that would be of interest. Review collected by and hosted on G2.com.

Michael O.

Director of Business Development

Small-Business (50 or fewer emp.)

5/21/2024

"For a marketing agency, specifically one targeting large brands, this system is best of breed"

4/5

What do you like best about Winmo?

I like that it has an estimated spend breakdown across broadcast, radio, print, digital. It shows Agency of Record relationships, a few contacts here and there. The WinmoEdge system is great to see executives making moves, new creative launching, rating system across potential new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

My biggest beef is when a company or brand is not even listed. Winmo seems to be catered towards huge brands with massive spend. For an agency like mine where we deal in small to medium-sized businesses, there seems to rarely be data available. I find maybe 10% of the companies I search for. When I find a company, the data is phenomenal. I feel like they only populate a company in their system when they have a full profile built across the board with tons of insights --- there does not seem to be partial data or limited data on companies. Which means it's either phenomenal insights or nothing at all, if that makes sense. Perfect is the enemy of good-enough and I'd almost rather have more companies and brands listed even if that meant partial data sets. Review collected by and hosted on G2.com.

Alison M.

Sales Associate

Mid-Market (51-1000 emp.)

5/21/2024

"Winmo has been an amazing resource for me!"

5/5

What do you like best about Winmo?

Winmo has been a huge help for me in terms of prospecting for new brands and finding the best contacts! The Winmo edge tool is especially useful with detailed brand updates (new CMO, new campaigns, etc.) that help me frame my outreach emails to best fit the brands initiatives. I also like that the service allows us to narrow down our search based on brand and location. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I think the main issue I've experienced with Winmo is that the contacts and data aren't always up to date. There have been times when a majority of the contact list are people who are no longer with the company and have been gone for a few years. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

My role in my company is to prospect new and existing brands in our portfolio for potential partnerships. I use Winmo every day to keep up to date with media and marketing trends, as well as find contacts and brands in our region to reach out to. Winmo is my number one resource for prospecting, as even if I don't find all the contacts for a company, I can use the email format provided to find the right people! It has made a huge impact on my role and has actually led to some successful sales! Review collected by and hosted on G2.com.

Justin G.

Mid-Market (51-1000 emp.)

5/16/2024

"Critical for efficient brand and agency outreach"

5/5

What do you like best about Winmo?

Our team starts each day consuming the latest brand advertising intent from WinmoEdge. The insights allow us to target our outreach efficiently. We utilize the personality insights for more personalized and unique outreach. The response rates have dramatically increased since shifting to this approach. We have also utilized the research services and have always received prompt responses to those requests. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

The terminology utilized by Winmo continues to improve in detail, we only wish there was a glossary to better help understand the definitions and/or action that can be taken. Additionally, it would be helpful to have a beter understanding of how agencies are classified. For example, if an agency is listed as "digital" for a brand, what does that encompass. Review collected by and hosted on G2.com.

Melissa S.

Assistant Account Executive

Mid-Market (51-1000 emp.)

5/22/2024

"I love using Winmo, most emails are valid and it is very easy to navigate when prospecting."

4.5/5

What do you like best about Winmo?

The ease of navigation is a huge upside to seeing many employees from one org. WinmoEdge gives me insight into prospects and I love that they aren't warm leads to me specifically, but I know they are interested in marketing. I love that the LinkedIn is linked in most profiles and the personality insights that are unique to the employee. Really interesting and innovative platform! Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I wish there were more political leads. I work for an agency that assists political, agencies, companies & brands, and we are trying to expand our political arm a little more. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/12/2024

"There is no nostalgia for the days before finding Winmo..."

5/5

What do you like best about Winmo?

The research team is incredible, they respond quickly to requests and always have valuable information when they do. Absolutley clutch team over there! Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I have yet to run into any issues, Winmo does everything I expect it to. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/10/2024

"Probably the best sales intelligence for the media segment"

5/5

What do you like best about Winmo?

I really like the fact that Winmo does not try to be everything for everyone. They have built their platform with the media/brand/agency customers in mind, and gone really deep into that space.

If you are in this space and looking at sales intelligence solutions, Winmo should be an easy pick. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

The UI is pretty functional and easy, but lacks the jazz of some other players.

I don't mind it, but I think it will help both the users and Winmo if they revamped the UI elements while keeping UX as it is. Review collected by and hosted on G2.com.

What problems is Winmo solving and how is that benefiting you?

Finding contact details is not hard anymore, but getting them just at the right time with the right context and relevance is critical. Winmo has done a pretty neat job of that via scoops, news, edge products etc.

I am also a big fan of their recent personality AI and email personalization features. Like I said, finding the people is not that hard anymore, but talking to them for the right reason and in the right manner is. Review collected by and hosted on G2.com.

Jacqui H.

Account Executive

Enterprise (> 1000 emp.)

5/21/2024

"An amazing tool for marketing and advertising"

4/5

What do you like best about Winmo?

Winmo is an amazing tool for marketing and advertising. I love the variety of features that they offer from prospecting tools, to contact information, to media spend. Finding new prospects with the advanced search feature is so easy and useful and I have found several new clients this way. I love that you can filter advertisers in a variety of ways from media spend to industry to location. I would recommend Winmo for anyone looking for new business. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

I wish that Winmo was able to provide more examples of the creatives that advertisers are running. As someone working in television/streaming, sometimes it is hard to gague whether a client is spending on video and display or solely display. Review collected by and hosted on G2.com.

Elisa B.

Sales Development Representative

Mid-Market (51-1000 emp.)

5/16/2024

"Great tool but could be improved"

4/5

What do you like best about Winmo?

The most helpful part about Winmo is being able to see what agencies are working with certain companies. Also being able to see recent add campaigns with insights such as the target audiencences. Review collected by and hosted on G2.com.

What do you dislike about Winmo?

The lest helpful thing about Winmo for me is when they have the agencies/brands listed but they're not showing the agenciesy/brands they're working with. Also, there are many times in which there are recent add campaigns but they're not in Winmo Review collected by and hosted on G2.com.