Promare

Set 30 years after the emergence of the emergence of pyrokinetic humans called Burnish. The movie follows Galo, a firefighter who as part of Burning Rescue, fights against blazes started by the burnish. After going against orders to take out Burnish separatist leader Lio, Galo finds himself a national hero, but eventually finds that the nature of the Burnish isn't as black and white as he's been lead to believe.

Hiroyuki Imaishi and produced by studio Trigger, the film definitely feels like a natural progression of the approaches, styles, and craft honed by a team whose work originated with studio Gainax on tonally similar material like FLCL and Gurren Lagann. The movie is filled with dynamic visuals and engaging action aplenty, but its plot often takes a back seat to the style and action and the ending becomes so action heavy it borders on exhausting.

Much like Gurren Lagann the movie has an approach that feels self aware and lovingly mocks the tropes found in shonen and mecha anime. Galo is a very familiar Maverick type protagonist who doesn't follow the rules and is more prone to action than thought or planning. Likewise Burnish rebel Lio is a very familiar melancholy stoic but strangely enough his character feels like it's played relatively straight. The movie alternates between over the top humor and apocalyptic action and for the most part it uses its jarring tones to its advantage to create an engaging viewing experience reminiscent of its usage in Gurren Lagann.

The movie unfortunately has some drawbacks to it. At a length of just under two hours the movie feels way too long to justify itself, especially with a third act which consists of nearly a half hour worth of non stop back to back action sequences. The action is well done and beautifully animated, but once it starts it never stops and it does become a bit much. The movie also piles on revelation after revelation over complicating the narrative. In many ways Promare's plot feels better suited to a TV series because if it had more breathing room for its story some of these revelations and heel turns seen in the film might've been able to carry more weight.

Promare is a case of style over substance, but its so stylish and so energized that it makes up for a cluttered, chaotic and confusing narrative. It's a showcase for some of the most dynamic and visually interesting animation one can recall seeing in an anime film and makes a welcome viewing for any anime fan in spite of its flaws.

Hiroyuki Imaishi of Dead Leaves and Kill la Kill fame has been one of my favorite people in animation for years and once again he didn't disappoint, this was absolutely mad next level.

The characters and story are a bit underwritten for the length of the movie, and it could have used more of Imaishi's trademark irreverent humour, but the true star here is of course the wild animation which is an almost distractingly crisp mixture of 2D and 3D that blends incredibly well.

I usually hate toon shaders outside of video games but this was done masterfully. Promare always manages to stay visually legible and firmly inside the language of japanime despite the absolute overkill of colours, shapes and movement. And I do mean overkill, this was crazy. Half of these colours I didn't even know existed, and I work in graphic design and illustration! Yet it never gets messy in any way. The design and composition are done with such a very keen eye it's rare you get an image that isn't an absolute banger.

It actually takes a little while to get your eyes acquainted to. Even if you're familiar with studio trigger's work this is probably unlike anything you've seen before.

Your mileage may vary though, it can be exhausting but it's a fresh style that made me hungry for more.

Man this anime burns.

I have been wanting to watch this movie for a long time. My god the animation was legit god tier. U cannot get bored when there is so many vibrant colors and moving pieces for almost 2 hours straight. It's beautiful and exciting from start to finish. There wasn't a any slow or dull moments.

It's amazing that I watched it while lying down, so I felt pretty sleepy. But the reckless pacing and fire animation actually kept my eyes wide opened.

The story was typical, and the villain was very obvious. It's not necessarily a bad thing, but towards the end I realized the story didn't make a lot of sense. The villain's motivation was actually justified. The backstory behind the premise didn't even feel complete.

The characters were meh as well. They were all straightforward without any unique quirk that I can invest on.

Overall, it's a mediocre story saved by incredible animation. 6.5-7/10.

Any movie I can't finish, I give an automatic 1/10. It's a failed movie, in my opinion. I got all of three minutes into this one before quitting. Anime cliches without anime class. Nonexistent color organization. Flashy for flashiness sake. Some interesting camera movements though, I'll give it that. All of this could've been potentially excused if the story was any good. It starts off right away with an extremely stupid premise, so it leaves an instant bad taste. Characters are laughable. I'll have to watch Cowboy Bebop just to wash the taste of this out of my mouth. People giving this atrocity 10/10 need to watch a more diverse array of anime and improve their taste, because their reviews lead people to actually believe this film is any good. More power to you if you enjoy it, but try to be a bit more objective. Who am I kidding.

This film made my computer crash twice. The animation style is unique, colourful and energetic - perhaps too much! The characters are spread a bit thinly and not all of them were necessary. It would have suited a series better. Other than that, the setting and plot were really cool.