The title comes from the Cold War doctrine that neither side would start a nuclear war, since the other side would have time to respond in kind, with the inevitable result of each other's total destruction. The doctrine is based on the theory of deterrence, which holds that the threat of using strong weapons against the enemy prevents the enemy's use of those same weapons. The strategy is a form of Nash equilibrium in which, once armed, neither side has any incentive to initiate a conflict or to disarm. The term "mutual assured destruction" was coined by Donald Brennan, a strategist working in Herman Kahn's Hudson Institute in 1962. The original US MAD doctrine was modified on July 25, 1980, with US President Jimmy Carter's adoption of countervailing strategy with Presidential Directive 59. According to its architect, Secretary of Defense Harold Brown, "countervailing strategy" stressed that the planned response to a Soviet attack was no longer to bomb Soviet population centers and cities primarily, but first to kill the Soviet leadership, then attack military targets, in the hope of a Soviet surrender before total destruction of the Soviet Union (and the United States). This modified version of MAD was seen as a winnable nuclear war, while still maintaining the possibility of assured destruction for at least one party. This policy was further developed by the Reagan administration with the announcement of the Strategic Defense Initiative (SDI, nicknamed "Star Wars"), the goal of which was to develop space-based technology to destroy Soviet missiles before they reached the United States.
