The Fox-2

Here we are at "Pokemon Heroes," the latest installment in the Pokemon movie series. I know the naysayers among you are thinking, "What? ANOTHER Pokemon movie? Why are they beating this 'dead' franchise?" Though it's far from the powerhouse that it once was, Pokemon still enjoys a level of popularity in the U.S. that justifies the release of a new movie every year (the cards and videogames still sell briskly to this day). Cross the ocean to Japan, and you'll see that Pokemon is STILL going strong after all this time; the 6th Pokemon movie has just been released over there, and Japanese Pokemon merchandising continues heartily.

"Pokemon Heroes" finds our protagonist, one Ash Ketchum, his ever present Pikachu, and pals Misty and Brock traveling through the Venice-like city of Alto Mare. It is said that Alto Mare is guarded by the spirits of Pokemon siblings Latios (brother) and Latias (sister), whose father, long ago, brought water to the city and saved the people from rogue Pokemon who had been terrorizing the city. Once again, Alto Mare is in danger, but the threat comes not so much from evil Pokemon, but from the ever dangerous Team Rocket. However, it is not the blundering Jessie, James and Meowth (and now also Wobbuffet) who pose the threat, but the graceful and stylish Annie and Oakley who look to rule Alto Mare (and eventually the world) and capture Latios and Latias to present to the Team Rocket boss as prizes. Latias, who has been roaming the city disguised as a local girl, takes a shine to Ash, who inevitably becomes involved in the siblings' struggle against Annie and Oakley for the fate of Alto Mare. Can Ash and his friends help Latias and Latios protect Alto Mare from the evil of Annie and Oakley? Will Jessie, James, Meowth, and Wobbuffet ever be more than just comic relief? Will Brock ever get the girl?

As with the previous 4 movies, those who are already Pokemon fans will derive the most enjoyment out of "Pokemon Heroes." Those who are not already fans may still enjoy the movie, if they let themselves. I know what it is like to not have any emotional investment in a movie, to the point of apathy or even distaste for the subject matter or the actors within, yet I have seen and actually enjoyed quite a few movies in spite of my initial impressions. Why many people, including kids who once were rabid Pokemon fans but now for whatever reason claim to now hate it, do not approach Pokemon in the same way is quite unfortunate.

What is also unfortunate is Miramax's marketing strategy for "Pokemon Heroes." As with "Pokemon 4Ever," Miramax has decided to release "Pokemon Heroes" in only a handful of theaters (196 on opening weekend) with a minimum of promotion. I am guessing that it is because they are trying to bolster sales of the future VHS/DVD release by firing up anticipation for it, and what better way to get anticipation up than by making the movie available to only a small number of theaters? Personally, I think it's a lousy way to market a popular franchise, and I hope that 4Kids Entertainment will find another distributor for the 6th Pokemon movie, because this so-called "dynamic" marketing strategy Miramax claims to have had for "Pokemon 4Ever" and "Pokemon Heroes" is a bunch of hooey.

Another Pokemon movie has hit the theaters, and again, I'm hearing the same old, "Pokemon is dead, blah blah blah." The franchise's detractors couldn't be more wrong. Kids are still playing the trading card game, they're still watching the TV series, they're waiting for the Game Boy Advance games, and they want to see "Pokemon the 4th Movie."

That said, "Pokemon The 4th Movie" introduces us to two more "legendary" Pokemon: Suicune, the "north wind" of lore, and Celebi, guardian of the forest (and star of the show). Celebi transports itself and a boy named Sam 40 years into the future, to the present day, where Pokemon trainer Ash, his faithful Pikachu, and his friends Brock and Misty are traveling through Johto. Sam and Ash become fast friends, once they discover the other's mutual love for Pokemon (Sam's vintage Pokeball with screw-on top is a great moment). Together, they decide to protect Celebi from the villain of the story, the Team Rocket agent aptly named Vicious, who is hell-bent on capturing Celebi for his own ends. Will Ash and Sam be able to protect Celebi from Vicious' Dark Balls? Where does Suicune fit into the picture? Will Jessie, James, and Meowth have bigger parts in this movie than before? And just who is Sam, really?

Like with the first 3 movies, if you go into the movie deciding that you're automatically going to hate it no matter what simply because it's Pokemon (or just because your child/niece/nephew/younger sibling/et cetera "dragged" you into it), then you're going to hate it because you've decided that you want to hate it. That may be, but to blindly trash "Pokemon The 4th Movie" simply because it is a Pokemon movie, and especially without having seen it, is just plain stupid. Even non-fans can enjoy this movie without having to know every last detail of the world of Pokemon. I'm not saying that you WILL become a Pokemon fan because of this movie, but you CAN indeed enjoy it, if you'll let yourself.

Unlike the first 3 Pokemon movies, "Pokemon the 4th Movie" is being distributed by Miramax, who I've heard is also working on securing the rights to the 5th Pokemon movie, which was released this past summer in Japan. Miramax claims to have some boffo-aggressive marketing strategy for "Pokemon The 4th Movie," but all I've seen so far is a feeble limited release, which doesn't include the usual Pikachu short in the beginning, which I was really looking forward to this time. I hope that Miramax will see fit to put the Pikachu short, called "Pikachu's Exciting Hide-and-Seek," onto at least the DVD/VHS release, if not with a future wider release of "Pokemon The 4th Movie." I hope that the current release is just the tip of the iceberg for this very entertaining film.

This is a rehash of my comments on Gekijô-ban poketto monsutaa: Maboroshi no pokemon: Rugia bakutan. I think they are more appropriate here.

Many of those who claim to hate this movie openly admit to hating Pokemon to begin with. As I had said in my comments on "Pokemon The First Movie," you have to go in to the movie with an open mind. If you go see "Pokemon 2000" because you were "dragged in" by your kids/nieces/nephews/others, you've already decided that you're going to hate it. I'm not saying that you WILL hate it; just that you've DECIDED that you're going to hate it no matter what, just because it's Pokemon. Current Pokemon fans (like me, and I'm over 30!) or more open-minded moviegoers will probably like "Pokemon 2000."

I was glad that Kids WB decided to go with a more "theatrical" score for "Pokemon 2000." Although I would have preferred that more of the Japanese music would have been left in, I think that the orchestral music was more fitting than the bubblegum pop that permeated "Pokemon The Movie."

Like most people, I liked "Pokemon 2000" more than "Pokemon The First Movie," probably because of the overall brighter feel. I personally loved the first U.S. appearance of one of my favorite new Pokemon, the flowery Bellossom. There are points of the movie that I felt could have been expanded on, but overall, "Pokemon 2000" is a fun ride.