Jerry Goodis(1929-2002)

Was one of the founders, and singers of the Canadian folk group, The Travellers, from 1953-1961.

You see, advertising is a substitute for a salesperson, so it should be likable. Who would buy from a salesperson who is rude, arrogant or insulting? People like to do business with people they like, therefore they respond to advertising created by people who like people.