The Lexi Cinema in London was named after Alix as her nickname is "Lexi" and the bar is called "Josh on the Rocks" after her younger brother Josh, as their mother is the founder of this highly unique, independent, boutique, social enterprise cinema. A hundred percent of their profits go to a charity called The Sustainability Institute in Lynedoch, South Africa. Alix sits on the board of The Lexi Cinema and helps with its' fundraising, governance and many charitable initiatives for the local community and it's work in South Africa.
