The Cure: Pictures of You

For a long time I was intrigued on why the video for "Pictures of You" had to go in such a strange fashion of elements. Here, The Cure performs the track on a snowy hill that goes from daylight to night-time with snow falling harder as hours go by. Besides their act, at times a man with a camera films them all, and there's a person wearing a white bear costume, moving around in the background.

Like me, you may ask, what does has anything to with a heartbreaking song about nearly faded memories of a lost relationship? Well, it doesn't have anything to do with it, and in fact, it doesn't even sell the song all that greatly except that you can almost find some connection. Since the concept moves from the idea of a band playing together to more playful times, and when the camera pans back to reveal the natural space and instead you can spot a designed set, it relates with the "I almost believe that the pictures are real" bit from the lyrics, and snow in description and etc. I love its atmosphere, its quiet moments and how it was shot by Tim Pope with a series of Super8 cameras.

Crazy to think that it got away with its 8 minutes long, as back then videos had a "ruling" in order to get some airplay and a few ones succeed it greatly, but it's such a powerful song that whatever video could made it'd still cause an impact. Another remarkable song from "Disintegration", the perfect Cure album, in my book. 8/10.