This film is a great record of what occurs and what type of people you will encounter during a trip to Amsterdam during High Times' Annual Cannabis Cup. For the first time on film we get a glimpse of just how large of an industry marijuana is in Amsterdam and how thousands of tourists are drawn to the hundreds of coffee shops to sample their own variations and strains which are always getting bigger and better.

The Cannabis Cup is a competition sponsored by High Times solely to find the best strain of marijuana for that year. Attendees have the option to be judges. There are hundreds of coffee shops in Amsterdam but not all of them have entered their marijuana into the competition. There are shows and events throughout the competition. A lot of the shows are spectacles to honor marijuana. There are tours available for those who want to go only to the shops that have official entries. The shops are all appealing in one way or another, being either very traditional or very new age. The coffee shop scene seems to be what we Americans know as the "bar scene" but is way more mellow and comfortable.

The people being interviewed in the film are all there for one reason, to smoke good marijuana legally. A lot of them hide behind the mask of being a Cannabis Cup "judge" and need to sample as many of the shops entries as they can in their weekend. The shopkeepers all give interesting insight into the commercialization of the event. This film did a great job of showing us an industry that is pretty much only legal in that country and how successful it can be. The film is tastefully done and covers a wide array of topics surrounding marijuana from legalization and industrialization to socialism and acceptance. Smoker and non-smoker alike, after seeing this film, you will want to visit Amsterdam just to see it for yourself.

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Ámsterdam, Holanda Septentrional, Países Bajos

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