Feels Good Man

It's a well made documentary with nicely animated segments. Largely following the perspective of the creator and what happened to pepe. All through an extremely narrow and biased view.

Around the 45min mark, it becomes just crystal clear how he doesn't understand his creation. How he, together with ADL, Hillary Clinton, Maddow and rest of left wing media helped enable this to become a "far right hate speech symbol". It never was that, until these people decided to make pepe into that. It seems completely out of touch with trolling and getting a rise out of people, and going against the mainstream and political correctness. The more these people wish to silence and censor people, the more crazy pepe memes they would get in response. They themselves are the enablers.

The 4chan guy they mainly choose to focus on was such a stereotype fitting 100% the narrative they attempted to persuade. While they did talk to a girl who also roamed 4chan, she was left too much out of the documentary so they could push their view on the audience.

As they show Hong Kong demonstrators towards the end who embrace Pepe, the creator and movie makers seems to not understand that them embracing pepe comes from similar reasons as why it was embraced in the US by Trump supporters. In both cases it's used as anti-leftists, anti-censorship, anti-establishment memes. If they happen to side with the Chinese government, I'm sure they would have labeled their use of it as "hate speech" also.

But all of this being said, it's not a bad documentary, as long as the biased view doesn't annoy you too much. Still a nice capsule of most of the pepe events and how the character grew beyond the grasp of it's creator.

As someone who experienced almost all the events presented, this was just a huge trip down memory lane. so i was just constanly pointing and saying "aah i remember that". so i enjoyed a lot of those moments. though im kinda let down on the fact that the story focuses on one side of the story. the whole alt right thing isnt the place where pepe currently resides. so in summary, i really liked it because it is a story close to home, but there were some things that i dissagreed on from a narrative standpoint.

8/10: really enjoyed it, but has some flaws

Other than broadly showing the artist, Matt Furie, whose illustration became a meme, doesn't understand the internet and modern culture, and in fact doesn't understand what Richard Dawkins meant in coining the term "meme," I am not sure what the point of this film was. And if people from across the political spectrum, including despicable extreme right and despicable extreme left adopt visual art that has morphed into public domain through meme, what is the point of saying some can use it and others cannot? Modern "memehacking" is so widespread. In fact memehacking is the heir to visual satire that has been around since shortly after cave painting. The very first image of Jesus ever, he is depicted as part animal on a cross with a donkey's head (google: Alexamenos Graffito). The Uncle Sam "I want You" was altered as antiwar satire when that was the opposite of its creation purpose. The irony is that Chinese censors used the copyright issue to shut down memes during the Hong Kong protests.

This documentary has two focuses; the story of Pepe being adopted and appropriated by the internet, and the story of a cartoonist losing his creation. It is in the telling of the former story where the film excels. It follows Pepe from when it first becomes popular on bodybuilding forums to becoming the most popular meme on 4chan to eventually becoming a symbol of the alt-right in the 2016 U.S. election. The movie frames this entire story in the emotions of the people posting the meme. It is not so much about the meme itself as it is about what it means to them, and Pepe meant a lot.

The presentation of the documentary is creative and well paced, mixing animation, interviews, television footage, and screen grabs to keep from ever becoming monotonous. The result is an exiting presentation that emphasizes the empathy for the people being talked about. When the movie gets to the point where Pepe is becoming the symbol of a political movement and Trump is posting himself as Pepe, it is exhilarating. I remember this happening in real life and despising these people, yet despite myself I was getting caught up in the excitement of it all.

There is a sobering transition of tone when, after this section, the camera is back on Matt Furie, his life made so difficult by what was done with his creation. He was naive and maybe wilfully ignorant of what was happening, but he did what we wish more artists would do today, letting people be creative with their characters rather than sending cease and desists. By the time he tries to recover Pepe it is too late and he finally kills the character as 4chan rejoices that Pepe is officially theirs. It is terribly sad.

I thought about downgrading my rating to a 9 because the ending is optimistic in a way that i didn't quite buy, but I've decided to forgive it. The story of this movie is an unprecedented catastrophe that no one could have predicted. Maybe its foolish to assume I can predict where the story is going.

This is a really good documentary, only let down slightly by a part near the end regarding the 'rare Pepe's'- they didn't explain it very well and I was super confused. It also wasn't very relevant to everything else, which makes me wonder whether it was added to get the overall film over 90 minutes.

That being said, everything else was really strong. The presentation is unique, I liked the use of animation, and the music was surprisingly good too. It tells a fascinating story about a meme that got out of the control of its creator, and while I was familiar with Pepe to some extent, I definitely didn't know the whole story, which made this really engaging.

For me, it started to get really interesting when they began to cover the meme's relation to the 2016 US Election- that was genuinely fascinating.

If you're interested in meme culture, politics, or just want a good documentary, I can highly recommend this one.